Welcome to the summer edition of FUJIFILM Focus, your guide to all things Fujifilm! In this issue, you’ll find coverage of the new FUJIFILM X-E5 and X half, as well as technique pieces on both landscape photography and portrait lighting. On top of that, there’s plenty of imaging inspiration to help get your creative cogs spinning throughout the summer months – and we’re featuring some of our favourite reader-submitted photos in Life As You See It!
Life As You See It
Summer 2025
Don’t miss… ● New products ● Seasonal advice and inspiration ● Life As You See It winners
No half measures Natti Shiner of Fickle Friends puts the new FUJIFILM X half through its paces
Find a new favourite look X-Photographer Josh Edgoose shows us his Film Simulation recipe
INSIDE: Advice, inspiration & ideas for everyone who likes picture taking and making Full details on the FUJIFILM X-E5, FUJIFILM X half and more New X Series rangefinder tested STREET STYLE
Life As You See It Showcasing great images made with Fujifilm products
Photos of Life – As Seen by Our Readers
26. And if you’re interested in learning more about lighting, don’t miss the Q&A with FUJIFILM School instructor James Greenhalgh on page 30. We’ve also got a fresh feature on page 38 – X-Photographer Josh Edgoose shows us a Film Simulation recipe he’s been cooking up. And to cap it all off, we’re delighted to present the winners of the Life As You See It contest on page 7. Before all that, we’re showcasing recent reader-submitted photos. We’ve been calling on you to get in touch with images made using Fujifilm kit, and we’re excited to present a few favourites. Thanks to all who sent in entries – and keep them coming! If you’d like to see your photos in a future issue of FUJIFILM Focus , get in touch via focus@fujifilm- collaborators.co.uk .
Hello and welcome to FUJIFILM Focus : a magazine dedicated solely to the wonderful world of Fujifilm. Available six times a year from select independent photo retailers, each issue will bring you all the info on Fujifilm’s latest releases, alongside seasonal tips and tricks to help you get more out of your photography. It’s cameras galore in this bumper summer issue, as we showcase the FUJIFILM X-E5 and unique X half – plus a first look at the new pancake lens and the instax mini 41™. Head to page 14 to read more! Planning on spending the summer seeking out beautiful views? Then our technique piece on page 22 will help you get better landscape images out of your X Series camera. For those who prefer the great indoors, there’s an intro to portrait lighting on page
Alex Micu “I am a photographer based in London, mostly working in the documentary and street photography space. I’m visually attracted to seemingly dull, mundane and uninteresting moments and scenes – which serve as a canvas to show stylistic and metaphorical contrast.”
Website: alexmicu.com Instagram: @axelk
Made with: FUJIFILM X-T4 and FUJINON XF35mmF1.4 R, 1/1300 sec at F7, ISO 640
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Life As You See It
Graeme Youngson “I was wandering around the Nine Elms area of London and liked the attached photo that I made at Embassy Gardens – of a spectacular swimming pool that’s suspended between two high-rise residential blocks. I thought it was an interesting perspective.” Website: photocrowd.com/photographer- community/62880
Made with: FUJIFILM X-T50 and FUJINON XF33mmF1.4 R LM WR, 1/1000 sec at F8, ISO 200
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Life As You See It
Toby Spreadborough “I’ve been making images like this on photowalks with a couple of photography groups I attend in and around Edinburgh every month, where we focus on street photography in particular – as well as other technical and creative challenges! I have a deep love for monochrome photography, having chosen to focus on it in my work – which you can see more of on my Instagram page.” Instagram: @toby_spreadborough
Made with: FUJIFILM X-T5 and FUJINON XF35mmF2 R WR, 1/250 sec at F8, ISO 125
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Jo Salmon “I got inspired by a photo in the previous issue of FUJIFILM Focus and went with a more ‘poppy’ colour for the Film Simulations in my FUJIFILM X-T2 – my camera of choice for travel photography – and got the attached picture at King’s Cross while exploring London with my fiancée. A beautiful day, and an image I wouldn’t have caught if I hadn’t just read your magazine. Thanks!” Instagram: @jsalmon00 Made with: FUJIFILM X-T2 and third-party 50mm lens, 1/1400 sec at F8, ISO 250
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Life As You See It
Hannah Dunne Dublin-based street and documentary photographer Hannah sent in these photos from a recent trip to Rome. “This image of the Pantheon is a portrait of a city that’s always alive; the stillness of the architecture clashing gently with the rush of tourists and locals. I also caught a contemplative moment of a man and his dog in a park near the Colosseum, whose arches loom subtly in the background.” Instagram: @hd_media_irl Left made with: FUJIFILM X-T30 and FUJINON XC35mmF2, 1/15 sec at F5.6, ISO 250 Above made with: FUJIFILM X-T30 and FUJINON XC35mmF2, 1/60 sec at F4, ISO 80
Gio Mission “My journey with photography began over a decade ago, sparked by the excitement of getting my first camera. It has reshaped how I view the world, revealing beauty in subtle light and unexpected perspectives. “I made this image in Trafalgar Square during my third outing with the FUJIFILM X100VI. What moved me was the emotional range I witnessed: from joyful moments of dancing and singing to quiet scenes of solitude – like someone sitting by the fountain, simply waiting.” Instagram: @gionoissim
Made with: FUJIFILM X100VI, 1/550 sec at F8, ISO 500
By submitting a photograph, you irrevocably transfer to Fujifilm and their associated companies simple usage rights without time or geographical limitation for ‘Life As You See It’ and associated PR activities. This includes in particular the publication, reproduction, illustration and publishing of the photograph, title and/or caption for the purpose of advertising within the context of ‘Life As You See It’. This consent includes specifically the use of the submitted photograph, title and caption for: a) presentation of the ‘Life As You See It’ brand video; b) illustration in publications and press reporting in any kind of media on ‘Life As You See It’; and c) information in Fujifilm and their associated companies’ websites, intranets and on their social networks.
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Life As You See It Competition 2025: The Winners We are proud to present the
1st: Richard Murray Life Is Love Bal Bhatla: “I was immediately drawn to this. Firstly, it made me giggle, and I could relate to the scenario as a younger sibling. Visually, I was drawn to the vibrant colour palette along with great energy coming from the spraying water and the escaping child. Overall, it really embodied the Life As You See It narrative, being a fleeting moment, emotive and totally candid.”
winners of this year’s Life As You See It Competition. Countless entries have been whittled down to a shortlist of fewer than 100 – and finally, our panel of judges have selected three winners. Photos could be created with any device and be of anything. They just had to be titled ‘Life Is…’, followed by something describing the feeling or story behind the image. This year’s panel of judges consisted of esteemed street photographer Bal Bhatla, also known as Mr Whisper; Jemella Ukaegbu, founder of the UK Black Female Photographers (UKBFTOG) community; and FUJIFILM X-Photographer Oliver Wheeldon. If you entered the contest, thank you! And if you missed out, keep an eye on our social media for next year’s announcement.
3rd: Gracie Brackstone Life Is a Drag Oliver Wheeldon: “Our third place photo caught my eye right away thanks to the striking eye contact in a bustling moment, but it kept my attention through its title as a satirical and positive celebration of life, exploring culture, identity and community all in one image.”
2nd: Fabien Butazzi Life Is Full of Opportunities Jemella Ukaegbu: “This image, though simple, made me pause and sparked so many questions. In a world where we’re always moving at 100mph, it made me stop and think about the doors that can be opened if we just take a moment to be still and silence the noise around us.”
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Inspiration
What to Do This Summer
Looking for photographic inspiration? Here are some great reasons to pick up your camera in the next three months
Summer Festivals Event Photography
It’s shaping up to be another great summer for live music in the UK, with festivals and open-air concerts taking place up and down the country for the duration of the season. If you are heading to one of these feelgood events, consider bringing your camera along and trying to capture the mood. You don’t need a press pass to get great photos – in fact, some of the most memorable moments happen well away from the main stage. At festivals, smaller stages are a chance to get closer to performers, giving you more scope to be creative. Artists playing these stages are also more likely to see and share your photos if you tag them on social media. Meanwhile, the colourful crowds offer perfect opportunities to practise your street photography skills: look for bold outfits and unique compositions that showcase the environment. Pack for the Weather British festivals tend to be either wet and muddy or dry and dusty. If you’re lucky, you might experience both across a single weekend. Luckily, a number of X Series lenses are designed to work effectively in these conditions. If you see WR at the end of an X Series lens name, it stands for ‘weather-resistant’, and means that the optic can withstand moisture, dust particles and extreme temperatures.
Excellent weather-resistant zoom lenses for X Series cameras
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Inspiration
15 June: Father’s Day Candid Portraiture
Father’s Day is a brilliant excuse to get your camera out – not just to make memories of the day, but potentially to create something lasting. A well-timed photo could become next year’s thoughtful gift, whether it’s a framed print, a personalised card or even a small photo book filled with favourite moments. Forget stiff posing and aim for candid, relaxed photos. A quiet moment, a laugh – even an everyday ritual like reading the paper or walking the dog can make for a striking portrait when created with care.
21 June: Summer Solstice Photo Challenge For those in the northern hemisphere, 21 June marks summer solstice – the longest day of the year. Why not set this astral milestone apart by giving yourself a photography challenge? UK residents are set to get approximately 17 hours of sunlight, making it the perfect opportunity to complete a one-day photo series. Whether you’re hitting the streets, documenting your favourite landscape or searching for specific fauna and flora, make the most of the long day by using the changing light to feed your narrative. Hit the Sweet Spot Practically everything looks better at sunrise and sunset – it’s just a fact, and the reason photographers flock to major landmarks around golden hour. However, if your camera is pointed towards the setting
SPOT. To make sure the exposure is set specifically for your chosen subject, you can link the metering area with your focus area by going to AF/MF SETTING > INTERLOCK SPOT AE & FOCUS AREA and selecting ON.
sun, nailing exposure can be a challenge. Try using spot metering to ensure that your exposure is set for your subject and not the entire frame. Press MENU/OK, then go to SHOOTING SETTING > PHOTOMETRY and select
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Inspiration
29 June: National Camera Day Try Something New
can hire a wide range of Fujifilm cameras and Fujinon lenses. Pick up your loan from the store in Covent Garden or have it sent straight to you with the Loan Direct service. Either way, it’s an easy, low-pressure way to try new equipment and push your photography in a different direction. Find out more info at fujifilm-houseofphotography. com/product-loan .
If ever there was a day for experimenting with new gear, it’s National Camera Day. If you’re tempted by a faster prime lens, curious about the GFX System or just want to see how a different camera body feels in your hands, now’s the perfect time to explore outside of your usual kitbag. At the FUJIFILM House of Photography in London, you
Explore Analogue Film Photography
If you’ve always been film-curious but haven’t been sure quite where to start, you should get your hands on a single- use analogue camera like the FUJIFILM QuickSnap. Robust, easy to use and capable of creating beautifully nostalgic- looking memories, these timeless devices are perfect for slipping in your bag as you head to a festival or holiday. Simply frame up, snap, wind and repeat. Once you’ve finished the roll, you can get your film developed in our lab at the FUJIFILM House of Photography – or find your nearest PHOTO by Fujifilm retailer by scanning the QR code. Whether you want
digital copies or physical prints, the staff there will be able to help you out, swapping your camera for wonderful analogue renderings of special summer memories.
Since the dawn of the photographic process back in the 1800s, people have been making photos of themselves. While the tools have changed dramatically, the impulse for self- expression through self-portraiture remains. Whatever your preference – from spontaneous phone snap to carefully posed self-portrait with a camera and tripod – get in the spirit of things on 21 June with a selfie. Once you’ve done that, head to my.fujifilm. com/uk and check out the special National Selfie Day promo! 21 June: National Selfie Day Self-Portraiture
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Carry-on Camera Kit The last thing you want when travelling is to lug around a massive bag of heavy camera equipment. What’s needed is a set-up that’s both lightweight and versatile – just like the FUJIFILM X-E5 with pancake FUJINON XF23mmF2.8 R WR kit lens, or the FUJIFILM X half. Head over to page 14 to learn more about these brand new releases!
NEW! FUJIFILM X-E5
Whether you’re off abroad or exploring closer to home, summer holidays are always a gift to photographers. A change of scene refreshes the eye – suddenly, everyday habits are replaced by curiosity, and even the most familiar subjects feel new. The beauty of travel photography is that it’s not just one style, but many. Architecture lovers will find fresh shapes and shadows in Summer Holidays Travel Photography
NEW! FUJIFILM X half
unfamiliar cities; street photographers can chase fleeting moments in bustling markets or sleepy seaside towns; while nature fans might spot wildlife and landscapes they’d never see at home. Whatever your preferred subject, let your surroundings lead the way – and don’t be afraid to slow down. Often, the best photos happen when you stop trying to force them.
NEW! FUJINON XF23mmF2.8 R WR
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Inspiration
Although the nights are at their shortest, the height of summer is widely agreed to be the best time of year for astrophotography. That’s due to the increased likelihood of clear nights – a necessity for successfully seeing the stars. If you’re curious about this genre of image making, start keeping an eye on your local weather forecasts and have a look for nearby areas with a low level of light pollution. Shoot for the Stars Although the moon is the largest and brightest body in the night sky, getting a good photograph of it requires a longer telephoto lens than most people have to hand. If you want to dip your toe into astrophotography, you’re better off avoiding the moon and framing up the starry night sky. A wide-angle prime lens or the wide end of a standard zoom work well for this, making it a much more accessible starting point for beginner astrophotographers. 20 July: Anniversary of the Moon Landing Astrophotography
Pride Parades Show Your Colours!
From London to Manchester and beyond, Pride parades are lighting up cities across the UK this summer – and they’re perfect settings for expressing yourself with vibrant and joyful photography. You could be soaking up some candid crowd moments or posing with friends – regardless, the energy and colour of Pride make for unforgettable instant prints. instax™ Rainbow instant film adds an extra layer of celebration, with each frame bordered by a burst of gradient colour. It’s a fun way to match the spirit of the day – and a brilliant excuse to start handing out keepsakes on the spot!
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It’s not hard to understand why pet photography is such a popular genre – if you live with an animal, you probably already have a camera roll dominated by their likeness. But there’s a difference between a quick snap of your pet and a serious photograph. These dates in August are two reasons to do it properly. Pay attention to light; give proper thought to the background; get down to their level; and use every shred of camera knowledge to make some truly wall-worthy photos of your companion. Settings for Success Many X Series cameras now feature AI-powered subject detection, which can help you nail focus every time. For photographing cats and dogs, set your camera’s focus mode to AF-C or AF-S, then go to the Q Menu and set the Subject Detection setting to Animal. If you’ve changed your Q Menu to no longer have this setting, just press MENU/OK and go to AF/MF SETTING > SUBJECT DETECTION SETTING. 8 August, 26 August: International Cat Day, International Dog Day Pet Photography
To celebrate World Photography Day, why not make physical prints of your favourite photos? Scan the QR code to find your local PHOTO by Fujifilm retailer and find out how they’re marking the occasion! 19 August: World Photography Day
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What’s New… There’s something for everyone in this issue, with two new X Series cameras, a new pancake lens and a fresh instax™ camera
X SERIES CAMERA
FIVE THINGS WE LOVE ABOUT THE FUJIFILM X-E5
This small and sleek X Series rangefinder combines top imaging specifications with a design that’s streets ahead
Features ● 40.2MP X-Trans CMOS 5 HR sensor ● X-Processor 5 ● Up to 7.0 stops of IBIS ● 445g body only ● Digital teleconverter ● Updated Film Simulation dial
This is shaping up to be the year of the street photographer, with powerful yet compact cameras perfect for the genre continuing to be developed and released through 2025. Last issue, we covered the formidable FUJIFILM GFX100RF – and the good times keep rolling, with the all-new FUJIFILM X-E5 coming out this summer. This interchangeable-lens rangefinder matches the imaging capabilities of some of the X Series’ most powerful cameras to date, sporting a 40.2-megapixel sensor alongside the rapid X-Processor 5, as well as an in-body image stabilisation (IBIS) system granting up to 7.0 stops of benefit. What sets it apart, though, is its diminutive stature; this high-power spec is packed into a discreet yet stylish body that weighs just 445g. Got your attention? Read on for our five favourite things about this pocket-sized powerhouse.
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Refined Design With its machined aluminium top-plate, the FUJIFILM X-E5 perfectly combines form and function. This robust yet lightweight material provides the ideal chassis for a camera that prioritises both build quality and portability – and at only 445g, this rangefinder-style body has both in spades.
Astonishing Quality Equipped with a 40-megapixel sensor and X-Processor 5, the X-E5 is a powerful imaging machine. A base ISO of 125 grants increased dynamic range and reduced noise, while AI-powered AF algorithms improve subject detection – while the high-resolution sensor enables a digital teleconverter function for use with prime lenses.
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FUJINON XF23 mm F2.8 R WR This lightweight standard X Series lens joins the family FUJINON LENS
weather-resistant prime combines with the X-E5 to make a lightweight and low-profile photography set-up for street and travel. The XF23mmF2.8 R WR is exclusively available as part of a kit with the FUJIFILM X-E5.
Launching alongside the X-E5 is the FUJINON XF23mmF2.8 R WR – an all-new pancake lens offering a full-frame equivalent focal length of 35mm. Weighing in at only 90g and measuring just 62x23mm (DxL), this
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IBIS A five-axis in-body image stabilisation (IBIS) system compensates for camera movement when working handheld, providing up to 7.0 stops of benefit. This vastly improves the camera’s capabilities in low light and when using slow shutter speeds for creative effect – and for filmmakers, it grants smoother- looking video footage.
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Updated Film Simulation dial A newly designed Film Simulation dial integrates the control within the X-E5’s top- plate, showing the currently selected setting through a gap in the top. A fresh take on the tactile control seen on the FUJIFILM X-T50 and X-M5, it improves user customisation by adding more settings for storing custom Film Simulation recipes on the dial.
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Improved EVF options Giving users more control over the way they frame their photos, the X-E5 introduces the same surround view modes as the FUJIFILM GFX100RF, enabling the user to see outside the cropped area when using the digital teleconverter or different aspect ratios. Classic Display mode offers an uncluttered, analogue-style EVF view, for a back-to- basics feel.
“WHAT SETS IT APART, THOUGH, IS ITS DIMINUTIVE STATURE; ALL OF THIS HIGH-POWER SPEC COMES PACKED INTO A DISCREET YET STYLISH BODY THAT WEIGHS JUST 445 g ”
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What’s New
X SERIES FUJIFILM X-E5: TESTED UK-based street photographer Dawn Eagleton has carved out a singular niche by incorporating direct eye contact with her subjects into many of her photos – perfectly timing the release of the shutter to coincide with the first moment the subject becomes aware of her presence. She tested out the speed and discretion of the FUJIFILM X-E5 on the streets of London. “It’s such a lovely, small, lightweight camera. When you’re walking around for hours on end, it’s so important to have something that doesn’t weigh you down. I found it a pure joy to use, and whenever I had to act quickly it didn’t let me down. “Sometimes, in street photography, you need to be quick at responding to something. In-body image stabilisation is a godsend because you’re less likely to miss the moment. When you are trying to be quick and have a small camera, you’ll occasionally need to use it with one hand – and the stabilisation gives you that extra security to get the photo. “I would say that this is ideal for street photography. It’s a great size and weight – perfect even. But then there’s also the fact that you can put different lenses on, so you can use whatever your favourite focal length is. You’ve got the digital teleconverter if you want it, and you can even carry two or three lenses with it if needed, which just leaves you with more options. “Having a camera like this would suit a lot of different photographers’ needs. If I wanted a compact camera to take with me travelling, I would certainly consider this. It’s a great size and performs really well. It’s one of those cameras that just does what it says on the tin.” Pro street photographer Dawn Eagleton has been getting hands-on with the new X Series rangefinder
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What’s New
Stick or Twist: New Film Simulation Dial “Fujifilm has always been great at designing things that are really beautiful. What it has done with the FUJIFILM X-E5 is include an aluminium top-plate in the design. It makes it feel solid – like a seriously nice piece of kit. “The fact the Film Simulations are incredibly easy to access meant I was much more inclined to switch between them. I have used Fujifilm cameras before where I haven’t done a lot with them, so it was really good to have easy access and see what they did to change the different scenes I was photographing. If you have to go into a menu to find these features, you’re less likely to try them out, but when it’s on the top of the camera, it’s easy to use while the scene is unfolding in front of you.”
Get Your Eye In: Classic Display Mode “When you’re looking through the EVF, it looks just like what you would see in an old film camera. This adds a valuable extra style element to it. That’s something that Fujifilm is so good at – developing the experience for the user. “It’s probably my favourite addition. I’ve recently started using old analogue cameras again simply for the joy of it, so seeing this feature on a new Fujifilm camera was really lovely and makes it feel fun. I would definitely have that setting on all the time.”
A compact, lightweight form factor, along with quick access to iconic looks via the new Film Simulation dial, makes it simpler to frame unique images
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What’s New
X SERIES CAMERA
INTRODUCING THE FUJIFILM X half The most unique X Series release in a long time, the FUJIFILM X half is a back-to-basics camera that breaks every digital convention
blend of modern and traditional. Just like an analogue half-frame camera, this tiny fixed-lens model creates vertical-format photos in a 3:4 ratio. Users can frame up with the vertical sub LCD on the rear, or using the optical viewfinder. Making the most of Fujifilm’s analogue photography background, the X half features 13 different Film Simulations, which can be cycled by swiping on the sub LCD display. For additional creative options, 26 different filters – including COLOR SHIFT, LIGHT LEAK and EXPIRED FILM – can also be selected. A big benefit of half-frame cameras was their diminutive size – making them popular for both everyday and travel photography – and the X half continues this trend, weighing in at only 240g. Its light weight and compact dimensions mean it can easily fit into a pocket or bag, so you need never be without it. What makes the X half truly unique are capabilities directly inspired by its analogue heritage. First off is the 2-in-1 feature, which allows users to create half-frame-style diptychs in-camera. There’s also the Film Camera mode, in which users select a Film Simulation and roll of film lasting either 36, 54 or 72 images. Once chosen, users are granted a simplified rear-screen view that displays the film counter and focus settings. Advancing the film after each exposure using a lever, users can only view images once the roll is finished.
If you’re not from the age of analogue photography, chances are you’ve never heard of a ‘half-frame’ camera. In fact, you might have spent your whole life making photos on film without coming across one of these anachronisms of the analogue era. They came about because photographers wanted to fit more photos on each roll of film. Camera designers started creating cameras that only exposed half a frame of 35mm film at a time – granting twice the images but halving the size of them. Taking inspiration from classic half- frame cameras like the Fujica Mini, the new FUJIFILM X half offers a fascinating
Film Simulations ● PROVIA ● Velvia ● ASTIA ● CLASSIC CHROME ● REALA ACE
● CLASSIC Neg. ● NOSTALGIC Neg. ● ETERNA ● ACROS Std/+R/+G/+Ye ● SEPIA
Combine photos and videos with different effects and Film Simulations to create half- frame-style diptychs in-camera
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What’s New
instax™ instax mini 41 ™ A stylish new take on the instax™ formula
Share your photos digitally by connecting to the dedicated X half app, or physically, by connecting to an instax™ instant printer
Filters ● FISHEYE ● COLOR SHIFT ● MIRROR ● DOUBLE EXP. ● LIGHT LEAK ● HALATION ● EXPIRED FILM (G/R/Neutral) ● TOY CAMERA ● MINIATURE ● POP COLOR
Features ● Film: instax™ mini
● HIGH-KEY ● LOW-KEY ● DYNAMIC TONE ● SOFT FOCUS ● PARTIAL COLOR (R/O/Y/G/B/P) ● CANVAS ● RETRO ● VIGNETTE ● BLUR
Combining retro looks with modern ease, the instax mini 41™ is your go-to instant camera for spontaneous, stylish snaps. With automatic exposure, it adjusts to your surroundings for perfectly lit images every time – no fiddling with settings required. A built-in selfie mirror and twist-to-activate Close-Up mode make it ideal for portraits too. Finished in sleek black and silver, its classic design feels as good as it looks.
● Focal length: 60mm ● Focus range: 0.3m-∞ ● Flash: Effective range: 0.3-2.2m ● Weight: 345g ● Dimensions (WxHxD): 104.5x122.5x67.5mm
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What’s New
X SERIES FUJIFILM X half: TESTED Indie musician Natti Shiner used FUJIFILM X half to record a week in the life of a Fickle Friends band member Natti Shiner is a songwriter and the frontperson for indie band Fickle Friends. A photography enthusiast, Shiner put the FUJIFILM X half to use documenting the build-up to the band’s comeback show in Camden, back in spring. “It’s really nice to be able to share around this camera – so you’re actually in some photos as well. I’m always getting pictures of everyone else with my FUJIFILM X100 as I’m the one with the camera on me. People will offer to get ones with me in, but they don’t really know how to use it properly – and I don’t want anyone to accidentally mess with my settings! With the X half, it’s much more collaborative and playful because it’s easy to use – just point and go. That’s great for experimentation as well. With the band, we were then uploading pictures to the app and printing them from an instax™ printer. “This camera is ideal for people who like creating photos and care about content, but aren’t necessarily that camera-literate. I know a lot of people who use point-and- shoot film cameras but don’t consider themselves photographers. My boyfriend was a great example – he loves making pictures, but isn’t a photographer. When I had this camera for the week, he was like, ‘You’ve got to keep it’. He loved it. “The sensor is really good for something so small. The photos I made while out and about were great. There was one of myself and Joe in a beer garden, and we had to get it printed out – I love that picture. “I just carried it around in my jacket pocket. It’s so light and durable that I could just pop it in my handbag too, and not worry about it – you really can just whip it in your pocket and take it around everywhere.
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“There’s also a sub LCD where you can flick between different Film Simulations – I thought that was really cool. I’m such a sucker for visual things like that, and seeing the selected profile pop up is very nice. “It was also nice that you could still go into manual mode and have lots of elements to play with. It’s got so many things built into it that are magic for someone who’s creating content, like fisheye mode, filters for halation and bloom… it’s so cool. It’s very user-friendly. “The effects are great. I particularly love ones like halation – usually my whole style is adding that dreaminess through physical lens filters, so those were great additions. I just wanted to use them on everything. “But the standout is Film Camera mode, so you can’t see photos until after you have ‘developed’ the roll of film. That’s so fun, and such a great concept, bringing back the waiting and anticipation of not seeing the pictures instantly. It’s that classic, old-school thing – going on holiday and making all those photos, then once you get the film developed you can sit and relive it all.” ● Fickle Friends have just announced a new album and will be touring in November. Find out more at linktr.ee/fickle.friends Natti Shiner “I’m obsessed with photography. It’s become part of everything creative that surrounds music for me. It’s now kind of my side hustle outside of the band because I love it so much. “I do a lot of creative direction – specifically in music – using the tools I have from being a musician myself to help with other artists’ visual identity. With that comes mostly art directing, but I’ll also do a lot of behind-the- scenes photography – and that’s now turned into doing lots of short-form content for TikTok and similar things. “I always carry a point-and-shoot film camera in my bag when I travel, wherever I go. But the thing I love about Fujifilm is the creativity and the ease of being able to create with that analogue vibe, with something that’s actually a little more controlled. And it’s also much less expensive than developing film.”
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Summer 2025
Technique
Use These Settings for Better Landscape Photography Find features on your FUJIFILM X Series camera guaranteed to improve your landscape images L andscape photography is a popular genre to explore when getting started on your image-making journey. Having
a mostly static subject is an excellent opportunity to experiment with adjusting your camera settings to learn exactly how they will affect an image. Read on and we’ll highlight several key features from FUJIFILM X Series cameras that will elevate your landscape photography to brand new heights.
Follow the steps outlined below and you could be making gorgeous landscape images like this (right)
Camera Settings for Composing Landscapes
and navigate to SET UP > SCREEN SET-UP > ELECTRONIC LEVEL SETTING. Select the 2D setting to display a white line over the EVF and LCD screen that shows how far the camera is tilted to the left or right. When your composition is perfectly level, the line will turn green. There’s also an option for a 3D Electronic Level, which simultaneously displays the pitch and tilt of your camera. ● FRAMING GUIDELINE Another useful compositional aid for landscape photographers is framing up using a grid overlay. Lining up an image with the rule of thirds in mind isn’t the only way
to work, but it can help you get to grips with composing landscape photos. To switch on a grid guide for your X Series camera, press MENU/OK and head to SET UP > SCREEN SET-UP > FRAMING GUIDELINE. From there, you can choose between a grid of nine or 24 boxes. Make sure you go to SCREEN SET-UP > DISPLAY CUSTOM SETTINGS and then check the box for FRAMING GUIDELINE – otherwise the grid will not be visible. Try using the nine-box grid alongside the Electronic Level, before lining up the horizon in your photo along one of the horizontal lines. This will give you a classic 2:1 ratio between sky and ground. Then, line up the focal points of your image along the vertical lines, or place them at the points where the lines cross. ● PANORAMA MODE If a composition simply isn’t showcasing the full majesty of what you’re seeing, create a more expansive image with a panorama. It’s easier than ever with your X Series camera, which features a setting for automatically combining photos into panoramic scenes.
● ELECTRONIC LEVEL In conventional landscape photography, having a level horizon is pretty much non- negotiable. If your photo is even marginally off-axis, it will look obvious and the image will feel wrong. While correcting the angle of a photo is simple enough in post-production, it involves marginally cropping into the original image – compromising your initial composition and reducing the resolution of your photo. If you want to create perfectly straight frames in-camera and ensure you keep all the detail seen through the viewfinder, try the Electronic Level setting. To switch this on, press MENU/OK on your X Series camera
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Technique
To create a panorama, rotate the Drive dial (or press the Drive button) to select the panorama setting. Follow the instructions to choose the angle of the panorama and pick from a choice of panning directions. Once you are ready to start creating, press the shutter release and begin moving the camera steadily in the direction of the arrow shown through the EVF and on the LCD screen. When you’ve panned to the end of the guideline, the panorama is complete. You’ll get best results with a 35mm focal length or less (53mm full-frame equivalent) and tripod. If working handheld, try propping your elbows against your sides and rotating your body as smoothly as possible.
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Camera Settings for Exposing Landscapes
● EXPAND YOUR DYNAMIC RANGE A key challenge when photographing landscapes is exposing them correctly. When creating backlit photos at sunrise or sunset in particular, the brightness of the sky and deep shadows cast by the features of the landscape lead to images with a lot of shadows and highlights. X Series cameras offer lots of ways to create images with more dynamic range, but the simplest option is to adjust the dynamic range setting. To do this, press MENU/OK and go to IMAGE QUALITY SETTING > DYNAMIC RANGE.
● HDR MODE A common way of creating images with more dynamic range is bracketing – that is, making multiple frames at different exposure values and combining them in post-production. X Series cameras can carry out this process automatically by using HDR mode. Access this setting by pressing the Drive button and selecting HDR, or by rotating the Drive dial to HDR. When you release the shutter, the camera will make three exposures in quick succession before automatically combining them. For best results, the camera needs to be kept stable and the subject shouldn’t be moving, so it’s a perfect fit for landscape photography. To adjust the amount of dynamic range, press MENU/OK and then go to SHOOTING SETTING > DRIVE SETTING > HDR MODE. You can pick between dynamic ranges of 200%, 400% and 800%. There’s also an HDR AUTO setting, which will automatically select a value depending on the scene, and HDR 800% +, which adjusts the camera settings for maximum variation in dynamic range.
Your camera will be set to 100% by default. Selecting 200% will add an extra stop of dynamic range, while 400% will add two additional stops. There’s also an AUTO setting, which can intuitively choose between 100% and 200% depending on what you’re photographing. Using the higher settings requires you to set ISO to either 200% or 400% of your camera’s base ISO. That’s because the function works by underexposing the image initially to preserve detail in the highlights, then boosting the exposure of shadows when processing the image.
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If you’re looking for picture-perfect landscape photographs straight out of camera, FUJIFILM Film Simulations offer a whole variety of analogue- inspired looks that let you focus purely on the photography. Film Simulations for Landscape Photography
● Velvia/VIVID Velvia is a favourite among landscape photographers for its rich, saturated colours and high contrast. This Film Simulation enhances blues and greens, granting more vibrant skies and lusher foliage, while oranges and reds are deepened for stunning sunrise and sunset images.
● REALA ACE REALA ACE is a versatile Film
Simulation that balances natural colour reproduction with a subtly hardened tonality, making it a great choice for landscape photography. It delivers true-to-life colours while slightly enhancing greens and blues, ensuring foliage and skies look rich without appearing overly processed.
● ACROS Want to try black & white landscape photography? Then ACROS is a fine choice. Emphasising both texture and contrast, this profile delivers deep blacks and crisp whites, for dramatic skies and intricate details.
Summer 2025
Technique
Studio Lighting Guide Ever wondered how to set up lighting in a photography studio? Read on to discover the fundamentals
I f you’re an experienced photographer, you will find yourself looking at the world in terms of light. Creating great images under natural lighting is a case of juggling exposure settings in order to make the best possible photo in the given conditions. That might mean sacrificing depth-of-field or shutter speed to raise your exposure value, or pushing up ISO when you need to avoid motion blur – it’s an art of analysing what’s important to your image and coming up with a compromise that creates an effective image. In a studio environment, however, the script is flipped. You are in total control of the lighting, meaning you can choose your desired exposure settings and rig a set-up to achieve the exact look you want. To get you started down that road, we will introduce you to common studio lighting terminology and explain simple concepts for building your own lighting set-ups.
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In photography, your main light source is the key light. Depending on its direction, diffusion, temperature and output, you can achieve many looks and effects. Whether in portrait or product photography, you can achieve great results in the studio using just a key light. For a natural look, use a single light source angled downwards onto your subject from behind the camera. What Is a Key Light?
Placing your key light to one side of the subject will start to create dramatic shadows on the far side. The more side-on the key light, the more pronounced the effect. Adjusting the height and vertical angle of the light will also affect the direction of the shadows, while moving the light further away from the subject will make the shadows more defined.
Typically, the second light you would introduce to a set-up, the fill light is used to reduce the depth of the shadows cast on your subject by the key light. Imagine the second set-up described above – you could point a fill light at the dark side of the subject to create a look that retains some dramatic shadows, but exposes the details within those shadows. Commonly, the fill light matches the key light in diffusion and temperature. A usual set-up would mirror the key light’s angle. What Is a Fill Light?
Lighting Ratios
The extent to which shadows are exposed is determined by the intensity of the fill light. If the key and fill have the same intensity – a lighting ratio of 1:1 – your subject would have no shadow on their face, resulting in a flat-looking image. Halving the intensity of the fill light – for a lighting ratio of 2:1 – results in a high-key look with very little shadow. You can keep increasing the lighting ratio to boost the contrast and attain a more dramatic aesthetic – a ratio of 8:1 would give a moody, chiaroscuro look, for example.
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Technique
What Is a Backlight?
A particular variety of backlight, hair lights are used in portrait photography to create separation between a subject’s hair and the backdrop. This is a useful lighting technique when the colour of the background is similar to the subject’s hair. While backlights are deployed in portraiture to emphasise a subject’s form in general, a hair light should only cast light onto the hair. To engineer this effect, hair lights are often placed behind the subject at a 45° angle, or directly behind your subject. Backlight vs Hair Light
key light. For portraiture, position the backlight above the subject, pointing it downwards so it creates a rim along the top of their shoulder and side of their head. For a classic look, the backlight should be about as bright as the key, if not slightly brighter. Remember, most of it will be blocked by your subject. So, it should show up in the photo as a very bright, but thin strip along the edge of the subject.
Also known as an edge, kicker, separation, accent or rim light, a backlight exposes the back edge of your subject, creating a highlight that emphasises depth and grants a more three-dimensional look, while simultaneously separating the subject from the background. There are countless ways to position a backlight, but for a typical three-light set-up, try putting it behind the subject and pointing it in the direction of the
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Unique in this list, as it does not cast any light onto the subject, a background light in studio photography creates visual interest behind the subject. The final element in a standard four-light studio set-up, there are many ways to position these, depending on the desired effect. When working in a studio with a plain backdrop, you can use a background light to create a gradient. Pointing a narrow, circular light source behind your subject will cast a radial gradient behind the subject, creating a vignette effect in the background that guides the eye to the centre. If you’re looking to create a moodier look with less fill on the subject, then the background light could balance the overall aesthetic by only lighting one half of the backdrop, which will invert the lighting pattern seen on the subject. What Is a Background Light?
Want to Learn More?
Head to Learning Centre!
This is from Learning Centre, our online education resource. It’s full of articles just like this, designed to help you get better
images with your Fujifilm camera.
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Technique
participants step-by-step through how light truly works, dissecting the ways we can manipulate it and the results each technique achieves. Once you understand what’s possible with studio lighting, it not only equips you to create your own studio set-ups at home, but it dramatically improves how you approach and use natural light. Q. What can attendees expect from this workshop? A. We start by introducing the theory of how light works, how to modify it and what effect this has on our images. Once we’ve covered the theory, we immediately apply it by working through several different lighting set-ups with a professional model. As your instructor, I’ll be right there with you, helping with model direction and encouraging you to unleash your creativity. All of this happens while you get to use the latest and greatest Fujifilm James Greenhalgh “I’ve been a photographer for ten years now. I first picked up a camera at the start of my A-levels, not knowing the incredible journey it would take me on. I initially thought cameras were just cool as mechanical objects, but hadn’t deeply considered their creative output until my photography teacher encouraged me to see Wolfgang Tillmans’ exhibition at the Tate Modern. It gripped me in a way I still can’t quite describe, but that was precisely the point – photography is a language in itself, capable of saying what words cannot. “I went on to earn my undergraduate degree in photography and, while studying, worked between London and Paris for fashion and portrait photographers. For the past three years, I’ve been privileged to work with FUJIFILM School, which has enabled me to inspire and guide others on how to translate their thoughts into compelling images.”
Learn by doing when you attend our introduction to portrait lighting workshop AT THE FUJIFILM HOUSE OF PHOTOGRAPHY Lighting GET HANDS-ON WITH
T he best way to learn how studio lighting affects an image is to start physically moving lights around and creating photos. However, you don’t need to build a studio at home in order to wrap your head around these techniques. The introduction to portrait lighting workshop by FUJIFILM School takes place in the photography studio at the FUJIFILM House of Photography.
We spoke with FUJIFILM School Photography Specialist James
Greenhalgh about why this is the best way to start learning about lighting.
Q. Why is studio lighting an important skill to learn? A. Because it empowers you to move beyond guesswork with light. Instead of getting a mixed bag of results, you’ll understand exactly why the light looks a certain way, what’s causing it and – most importantly – how you can replicate that effect consistently. At the FUJIFILM School, we guide
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“ONCE YOU UNDERSTAND STUDIO LIGHTING, IT IMPROVES HOW YOU APPROACH NATURAL LIGHT” Everyone learns most effectively in different ways, and what clicks for one person might need a different explanation for another. Being with a trained teacher in person means the information can be adapted and explained in a way that’s easy for you to grasp, ensuring everyone gets the most out of the experience. Q. What’s unique about events offered by the FUJIFILM School? A. At FUJIFILM School, all our instructors are experts with Fujifilm cameras, and you’re surrounded by participants using the same camera system. Many other workshops include participants with diverse camera brands, which can leave you in doubt as to whether the instructor genuinely knows your system well enough to help maximise its potential. Furthermore, you might see classmates achieving different results with their cameras, leaving you unsure how to get a similar outcome using your Fujifilm system. Our focused, controlled environment eliminates the guesswork and fosters a more supportive learning community. Q. What has the response been from previous attendees? A. Attendees often share that they were initially apprehensive, thinking that studio lighting would be overly confusing or technical. However, as they start to apply the theory through practical, hands-on exercises, you can see these worries dissolve, and they’re able to create fantastic photos with their own hands. I love seeing attendees take what they’ve learnt and push it further in their own photography. I often have participants contact me afterwards to share new photos they’ve created and explain how their perspective on both natural and artificial light has changed. It’s these personal follow- ups and seeing their growth that makes teaching so rewarding.
cameras and lenses. Participants walk away with fantastic images for their portfolios and all the knowledge needed to replicate these results and push their creative boundaries further! Q. Who is the workshop for? A. It’s designed for individuals who are comfortable with their camera’s manual settings (shutter speed, aperture and ISO) and eager to understand how light truly works within a studio environment to help them create impactful images. Q. What are the benefits of an in-person learning experience as opposed to online classes? A. While online classes offer fantastic accessibility, allowing you to learn from home at your own pace, they often follow a linear path. You receive information, but opportunities to ask questions, troubleshoot problems in real time or immediately apply what you’ve learnt can be limited.
These in-person workshops allow attendees to work with a professional model, while using Fujifilm equipment
Book Your Ticket! Get the FUJIFILM School experience and try out an entirely new genre of photography. Head to fujifilm- houseofphotography.com/fujifilm-school/workshops to see the workshops that are coming up!
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