EDITORIAL Editor Julian Mitchell 01223 492246 firstname.lastname@example.org Staff writer Chelsea Fearnley Contributor Phil Rhodes Chief sub editor Beth Fletcher Senior sub editor Siobhan Godwood Sub editor Felicity Evans Junior sub editor Elisha Young ADVERTISING Sales director Matt Snow 01223 499453 email@example.com Sales manager Krishan Parmar 01223 499462 firstname.lastname@example.org Key accounts Nicki Mills 01223 499457 email@example.com DESIGN Design director Andy Jennings Designer Lucy Woolcomb, Emily Lancaster, Laura Bryant Senior designer & production manager Flo Thomas Ad production Man-Wai Wong PUBLISHING Managing directors Andy Brogden & Matt Pluck SOCIAL MEDIA Facebook @definitionmagazine Twitter @definitionmags Instagram @definitionmags MEDIA PARTNERS & SUPPORTERS OF BRIGHT PUBLISHING LTD, BRIGHT HOUSE, 82 HIGH STREET, SAWSTON, CAMBRIDGESHIRE CB22 3HJ UK
Candace Nelson and Zilong Liu capture a CG character performance using Genesis virtual production platform
I ’m back from the culture vacuum that is the NAB Show, but this time with a warning: whatever your traditional production skill – whether it’s operating a camera, lighting a scene, even moving cameras – the virtual world wants to model what you do and then repeat it, without you being there. Through the rise of game engines and the demand from broadcasters for more real-time virtualisation, post-production companies like MPC are creating massive databases that record everything used on a production. This includes data from cameras, grip equipment and even, increasingly, lighting. The endgame aim is to have that data in a sterile boardroom so, for instance, producers can re-lens, relight and recreate the production that you worked on. But don’t be afraid: this is progress, and the post-production giants want you on board. You just need educating! The good news is that your friendly neighbourhood editor has your corner, and we cover the growth of virtual production (and what it means for your future) in this issue. What you shouldn’t do is deny its existence. It’s happening, whether you like it or not. WELCOME
JULIAN MITCHELL EDITOR
Definition is published monthly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. Definition is a registered trademark of Bright Publishing Ltd. The advertisements published in Definition that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted in sterling, euros and US dollars are street prices, without tax, where available or converted using the exchange rate on the day the magazine went to press.
MAY 20 1 9 | DEF I N I T ION 03
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