ADVERTI SEMENT FEATURE | G -TECHNOLOGY
Filmmaker Aaron Lieber talks to Definition about G-Technology’s portable rugged drives, with a focus on the new ArmorATD ROAD READY AND RUGGED
THE THREE AMIGOS The appeal of the ArmorATD is that it is affordable, but this added benefit doesn’t mean it falls short on its engineering or design. The drive is a deep blue colour, made of aluminium and crush-proof up to 454g (1000lbs). It comes with a rugged bumper that has a hugging texture to it, so that it does not slide around on any surface. It also boasts a cover to protect the USB port from water, dust or dirt. It’s the entry-level drive that can be taken anywhere and no matter where you take it, you get a feeling it’s going to make it back to your studio. “The attention to detail is there and what I love about G-Technology is that it always make its products sexy. Drives aren’t something you think about as being sexy, but they’re the most important part of your shoot. You could have the best shot in the
ArmorATD is G-Technology’s latest portable hard drive. It joins the company’s rugged collection of drives, which includes the G-Drive Mobile SSD and G-Drive Mobile Pro SSD. The new drive is intended for use on any adventure, across any terrain, and for Aaron Lieber – cool filmmaker and cinematographer from the OC – it’s typically filming surfers in the ocean. “It’s my happy place,” says Aaron. “But working in this kind of environment means that I need a drive that is rugged enough to go with me. I rely on features like water-resistance and durability to give me the reassurance that my shots are backed up to the drive. “What I love about the ArmorATD is its scalability. It is built tough enough for a professional, but it’s also great for a beginner who needs a reliable storage solution to keep up with their adventures.”
world and if it’s not backed up properly, you could lose that. It’s nice to have a product that you can not only rely on, but also enjoy visually,” says Aaron. Aaron uses all three rugged drives on his shoots because, like all filmmakers know, each project is different. It could be the kit, location or budget that’s different, but it’s important that storage companies understand this and provide a full spectrum of entry-level to high-end products for their users. The step up from the ArmorATD is the G-Drive Mobile SSD, which is Aaron’s favourite drive. “It’s my favourite as it’s the size of my iPhone, smaller even. The read and write speeds are 560Mbps, and for my smaller projects, I can just edit straight off the drive,” says Aaron. “Sure, you will need a fast computer, I use my MacBook Pro, but you will really notice a rendering difference with this drive speed. I’ve even noticed a difference with a slower computer and this drive. It helps make up for that latency with being able to access information quickly. It’s why it’s my favourite drive.” The G-Drive Mobile SSD is G-Technology’s most popular drive. What’s great about this drive, from an engineering perspective, is that the blue interior has a function – it pulls away the heat from the internal SSD to keep it cool, preventing overheating and maintain performance. Most SSD manufacturers will throttle the drive, slowing it down to keep it cool, but this affects the drive’s performance. The G-Drive Mobile Pro SSD is the next step up and it is G-Technology’s most luxe portable rugged drive. It has Thunderbolt
“It is tough enough for professionals, but great for a beginner who needs reliable storage”
ABOVE Filmmaker Aaron Lieber (centre) loved the attention to detail of G-Technology’s rugged drives
28 DEF I N I T ION | MAY 20 1 9
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