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Innova Art › Stand C400 › innovaart.com
Innova Art was established back in 2003 to provide print and display media that makes the most of inkjet technologies. It now offers products devised via collaborations with artists and photographers worldwide. Visitors to its stand can discover why many Innova products are listed as Artsure- approved by the Fine Art Trade Guild. The Innova Art product range includes multiple surfaces perfect for producing limited- or open- edition digital prints, which attendees at the show will have the opportunity to examine in person. Such wares include archival inkjet fine art papers, resin-coated inkjet photo papers and true woven canvases – coated for use with pigment or dye- based inkjet printers. Further display options from the fine art producer include inkjet printable wall coverings, canvas stretcher bars, photo book covers and display panels for resin-coated photo papers. Joining Innova Art on its stand is online retailer Fine Art Foto, which lets visitors purchase Innova products at great show prices. It goes without saying, the team will be available to offer advice first-hand on papers and printing.
While the branding may have shifted from Olympus to the less immediate OM System, the performance, look and feel of its Micro Four Thirds mirrorless cameras and accessories remain just as impressive as ever. Visitors can get their hands on the newest additions to the line-up – including the flagship OM-1 Mark II mirrorless camera with its 20-megapixel sensor. Plus, two new lenses: namely the M.Zuiko Digital ED 9-18mm f/4-5.6 II, which provides a 35mm-equivalent of 18-36mm when married with the OM System › Stand L500 › omsystem.com
Micro Four Thirds system sensor, and the super telephoto M.Zuiko Digital ED 150-600mm f/5-6.3 IS. The latter gives a 35mm equivalent of a generous 300-1200mm on its own, extendable to 2400mm when paired with an optional MC-20 2x teleconverter. With the OM-1 Mark II body, up to seven steps of image stabilisation are provided. Come and chat with the OM System team to find out why this brand is still the one to beat when it comes to ultra- compact camera bodies and lenses big on performance.
Calibrite › Stand D701 › calibrite.com
When managing your workflow, many will be familiar with Calibrite – formerly the X-Rite series of photo and video products – and its dedication to providing the best colour solutions for photographers, filmmakers, designers and content creators. These are designed to provide consistency and reliability for colour-critical creative work. After all, a colour-managed workflow is the cornerstone of any digital darkroom, crucial for when we want to be certain what we see on the screen is exactly how the image will appear at every stage of the process – and to others when printed. So be sure to make
Rode › Stand L310 › rode.com
a date in your diary to talk with the staff on its show stand. Discover for yourself how the easy- to-use, affordable and extraordinarily precise Calibrite Colorchecker suite of new products can work for you to provide peace of mind and colour fidelity at all times.
Audio specialist Rode, a top choice for photographers who also dabble in videography, will showcase its latest wares at the NEC. Recommended products to touch and try include the Rode Wireless Me ultra-compact microphone, offering an impressive range of 100m+ and camera, computer and smartphone compatibility via a 3.5mm output or USB connection. This is ideal for content creators who are interviewing, reporting or presenting to camera, with a Rode Capture iOS video app allowing for direct control. Alternatively, check out the more conventional ultra-compact, on-camera Videomic Go II. This supercardioid shotgun microphone is claimed to be essential for run-and-gun filmmaking and content creation. Highly directional, it can clearly pick up sound at the front, while reducing background noise from both the sides and the rear. These core options and much more will be among those presented at the show. Just talk to the team to find a sound fit for your work.
The Insurance Emporium is the specialist to seek out when protecting your precious camera gear. As well as offering insurance starting from as little as £1.46 per lunar month (that’s every 28 days), it offers peace of mind whether you’re a part-timer or pro, are seeking up to £2 million public liability cover, or just want to ensure your gear is covered when travelling. Two types of cover are offered: the first involves its Amateur and Semi-Professional policy, aimed at photographers earning less than 50% of their income from photography, and who have less than £25k worth of equipment. The second is its Professional policy for those who earn a higher proportion – and are lucky enough to own up to £50k worth of kit. The Insurance Emporium › Stand F800 › theinsuranceemporium.co.uk
Tweaks to either of the above choices can be made to make sure the policy is bespoke to each individual. So come and chat with the team to explore why you would be better off insuring your photo or video equipment with The Insurance Emporium.
Issue 114 | Photography News 33
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