62 HAPPENING Media Honeypot
barriers; the next day, they were gone, and those on both sides were amazed that the reality on the opposite side was nothing like they had been told. The undercurrent of bringing down walls and basking in the resulting revelations permeated the rest of the conference. The opening keynote was given by Jan Bayer, of German publishing giant Axel Springer SE, followed by sessions on esports and the power of gaming, all from a European – particularly northern European – perspective. Media Honeypot’s breakout sessions allowed small groups of delegates to discuss hot tech topics at length with experts from around the industry. FEED attended a blockchain introduction, presented by Collin Müller of Blockruption.com, a Hamburg-based consultancy specialising in advising industry on the opportunities afforded by blockchain technology. Müller’s talk underlined the blockchain ideal of decentralisation. Blockchain is based on a permanent ledger, a record
BALTIC BREATHING Media Honeypot managed to cram some big ideas into a tight schedule. Also there was yoga.
IT ISN’T CONTENT OWNERSWHO ARE CALLING THE SHOTS IN THE DIGITALMEDIA ECONOMY, IT’S THE INTERMEDIARIES – THE PLATFORMS
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook