FEED Issue 13

50 FUTURE SHOCK LFW

YOU NEED A LOW-LATENCY, HIGH-SPEED DATA CONNECTION, WHICH IS ONLY POSSIBLEWITH 5G

was integral to making the world’s first MR show happen: “We needed to make sure every beat of the show was in time with the music, the other lights and what the models were doing. Even if we were out by a few frames, the illusion would be broken. To get a synchronised performance like that, you need a low-latency, high-speed data connection, which is only possible with 5G.” Furber explains: “Everyone in the mobile industry is excited about the roll-out of 5G and what it can offer, but what it can do for us in the creative space is equally as exciting. If you look at the shows put on by Chanel, Givenchy and Dior, the settings they put in place are these huge builds, costing millions of pounds. The power of 5G will enable students like Gerrit to create that same environment, but through virtual means”. He continues: “The MR fashion show was a first glimpse into how 5G will transform the future of fashion, and how the fashion elite could view collections with increased creativity on the catwalk – just as they are brought into the mind of the designer.” The designer, Gerrit Jacobs, explains: “Runway shows are a really nice example of what mixed reality could do, but it could

be used in the shops or on the streets. All we do as designers is work on creating the context of the world around us. To make it become a reality is, to me, an opportunity in every aspect of presenting clothes.” He adds: “I think – for every designer – it would be a great opportunity to work with mixed reality.” FORTNITE FASHION The same real-time game engine used to create cult favourite, Fortnite, was used to create the MR visuals for the Central Saint Martins MA fashion show. Unreal Engine 4 (UE4) is designed to easily render complex imagery at high frame rates. Rewind used Unreal Engine to make three models for the characters, which were then animated and built into the Magic Leap headsets. “We synchronised the designs with the Magic Leap headsets using a computer that ran the UE4 build. We also had a traditional TV vision mixing desk, which enabled a live camera feed. This meant we could create a live mixed reality broadcast through the TV screens as well,” says Furber. The MR show was captured as a live feed that was aired to screens within the

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