23 CLOUD FOCUS Wildmoka PLANES, TRAINS & AUTOMOBILE Managing Content
assenger entertainment is as old as travel itself, but it has evolved to the point that any journey without a good video offering
YOU NEED TO HAVE A MECHANISM IN PLACE THAT ENSURES QUALITY ON THE PASSENGER SIDE
is considered totally unsatisfactory. What started out as a storyteller on a Viking longboat is now multi-channel multimedia entertainment and – if you’re aboard a modern cruise ship – sports activities, live music with dancing and bumper cars. In-flight movies have been entertaining passengers since the very dawn of flight. The first was the showing of a promotional film about the city of Chicago, on a low-altitude flight over the city during a two-week festival of Chicago’s business and industry in 1921. And the prehistoric spectacular The Lost World was shown on a 1925 flight from London to Paris. In the ’60s, in-flight showings of feature films became commonplace. These were projected in 16mm, via a horizontally mounted projector, and featured pneumatic audio (sound conveyed from tiny speakers in the arm rests via hollow tubes). Today, in-flight entertainment includes a huge array of video, audio and game content – as well as a variety of ‘infotainment’ options, including the
ever-popular flight data monitoring screen. In the fully digital realm, content can be moved around with a flexibility and scale unimaginable in the early days of flight. And new technologies are delivering it to passengers on the ground, sea or air with equal ease. TAKING TO THE AIR Axinom has worked in digital content management for 18 years. Its portfolio includes solutions for content management, content delivery, digital rights management and video ingest and processing with a substantial footprint in the OTT video space. The company, with headquarters in Germany, extended its offerings into aerospace with the Axinom IFS in-flight server system, which queries, filters, verifies
and streams video content to passenger or crew devices. “The company began with content management,” says Stefanie Schuster, Axinom’s chief commercial officer. “This was always the core of our product portfolio and when we started in 2001, we weren’t targeting one specific industry. Our content management system was a back end for e-commerce models, for marketplaces, for big companies – it worked across any kind of industry. “When all the different devices and the front end applications came onto the scene, and all the digital rights management around it, we became more involved with media companies – the big broadcasters, big telecommunications companies – and went into it with a strong focus on digital rights management. There was, for the first
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