21 ADVERTISEMENT FEATURE AWS
Amazon Glacier as petabyte-sized primary archives for all its recorded content, and as the basis of an automated ingest workflow. Being able to call on unlimited amount of Amazon S3 storage, as required, liberates other aspects of the production workflow, enabling, among other things, the creation of a new live-to-VOD capture feature. Using the entirely cloud-based workflow, AWS Elemental MediaTailor now provides a simple option to perform server-side ad insertion (SSAI) for live and on-demand content, augmenting the means for content monetisation. Other AWS services in the Pac-12 cloud infrastructure include AWS IAM, Amazon CloudFront, Amazon EC2 Autoscaling, Amazon Elastic Block Store (EBS) and Amazon Elastic Load Balancing (ELB). The number of Pac-12 games now being powered by AWS over the 2018-19 season is 850. Pac-12 Networks is connecting its 10Gb multi-venue contribution network to AWS using a 1Gb AWS DirectConnect. AWS Elemental MediaLive and AWS Elemental MediaPackage services prepare all live streams for delivery in Apple’s HLS format to iOS, Android, Web, Chromecast and Apple TV devices. AWS Machine Learning services adds the potential for a whole new range of service enhancements in the future, including automated gameplay highlight clips and real-time closed captioning for broadcasters. Another potential application involves AWS Lambda, a serverless application model that uses less compute for processing clip and highlight generation. In this workflow, the moment a game is over, Pac-12 Networks would have all assets, such as game highlights, directly accessible for streaming and syndication partners. As a result, a variety of highlight options could be quickly made available to the fans, offering a much richer post-game experience. “As we standardise AWS machine learning and media services, we’ll be able to usher in a new era of entertainment for collegiate sports enthusiasts,” reveals Kramer. “Our fans will benefit from highly reliable and personalised viewer experiences, even in times of rapid traffic spikes like conference championships or rivalry games. Also, our internal teams will be able to experiment with ease using
AWS services to rapidly test new ideas.”
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