7 YOUR TAKE Tokyo 2021
serve as a beacon of hope and aspiration across so many walks of life. FUTURE EFFECTS It is evident that the Covid-19 crisis is also triggering a worldwide financial crisis, which will inevitably affect some revenue streams of the media and entertainment industry and especially the live entertainment, events and sports sectors. However, it is equally apparent that, during these times of adversity, content and storytelling have repeatedly proven to be among the closest and most reliable companions to humans, as the massive consumption of OTT and streaming services demonstrates. Perhaps because creative storytelling is so much linked to our need to imagine and (re)create a future, we turn to it even more in times of pain and despair. Therefore, I believe that when the pandemic is over (and it will be), those
creative communities and industries that manage to survive the current crisis will actually emerge stronger. The silver lining is going to be that, as with all major crises in human history, these months (years?) of the pandemic will hold up a mirror to the world and will, in turn, become a rich source of creativity, reflection, storytelling and even mythologising. With regards to the survival and resilience of the industry, I note that this crisis has become an impressive catalyst for digital transformation across the globe.
Digital transformation projects that many companies, including media companies, have had in their road maps with horizons of several years into the future have now accelerated in an amazing manner. OBS and the Olympic Channel have always considered themselves ardent early adopters of digital technologies that facilitate remote workflows and efficient production, content creation and distribution methods based on cloud infrastructure, and we are very determined to continue on this path. We also expect
THIS CRISIS HAS BECOME AN IMPRESSIVE CATALYST FOR DIGITAL TRANSFORMATIONACROSS THE GLOBE
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