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media business has grown significantly, and perhaps quietly, over the past decade, systematically launching cutting-edge technologies in production, post-production, delivery and distribution. CLOUD MAY NOT BE WHAT YOU’RE LOOKING FOR Cloud has many advantages. It’s scaleable, it’s flexible and it can be easy to access. But it is not the great pain-point panacea that some were hoping it would be – at least not yet. First of all – and there’s no way to put it politely – it can be expensive. With public cloud, it’s true you only pay for what you use, but then another way of saying that is: you have to pay for everything you use. With any of the major cloud providers, you are always
on the clock. And there are an increasing number of cases where companies are backing out of the cloud and returning to the control – and more manageable costs – of an on-premises storage. In terms of the total cost of ownership, operating your own systems is often going to be more price efficient and potentially even more flexible. With an in-house storage array, you can perform as many experiments as you like without being billed for them, whereas with cloud, every false start is going to cost you. People often seem to confuse cloud with connectivity. One reason given for liking the cloud is ubiquitous connectivity, but this is not really a feature peculiar to cloud technology. A private data centre or storage system can just as
easily be configured to be accessible from anywhere – and often with a greater degree of customisation. What people really want is fast connectivity to their content, wherever it is, and this is usually just a matter of making sure you have the appropriate-sized ‘pipes’ going in and out of your facility. Having this kind of devoted in-house infrastructure also makes a lot of sense when you are dealing with ever-increasing network traffic. In 2020, data networks have been under tremendous pressure, with huge numbers of people being asked to work from home and with those unable to work spending their spare hours clogging the networks with hours of streaming video. Public cloud and data infrastructure are always struggling to stay one step ahead
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