“We are not ‘dumbing down’ our solutions by pa i ring them back in terms of functionality,” he stresses. “Rather, we have streamlined them to give friction-free access to the full Vizrt worfklows in a way that was not always previously possible.” SHARING THE RISK As Wind-Mozley observes, content creators have traditionally invested considerable capital sums up front in the anticipation of making a return. “Many customers are now saying that – with the way the world works and the way it’s so rapidly changing –
we can’t think about a five- year horizon for technology investment. In the modern world, five years of progress often means a whole generation of technology.” Dr Andrew Cross, president of research & development at Vizrt, condemns the lack of flexibility the traditional model offers, saying it hampers the ability of customers to trial ideas
its customers, betting on that fact that, by providing easier access to better visual storytelling tools now, the customer is able to generate more compelling content sooner and deliver better value returns. “Potentially, if the customer took Flexible Access for just one month, that’s clearly not going to work,” says Cross. “If we can do this, then we can help transform the broadcast industry.” INDUSTRY BLESSING “We started this journey by partnering with some of our closest customers, working together to create a new approach that could help them transform their businesses for the better,” says André Torsvik, head of marketing strategy and planning at Vizrt. ”Their perspective is already baked into Flexible Access. “Before, a customer ’s quote might include 50 different things that would need to be put together in order to create a solution. Nowadays, we can provide one suite and one price, which can be swiftly deployed and up and running,” he adds. Torsvik says the proven Vizrt products that are used across the industry still exist inside and underneath, powering the Solution Suites. “There is all kinds of potential for synergies,” he explains. “You will see some changes, especially in the Live Production Suite, where we have a
WE HAVE STREAMLINED OUR SOLUTIONS TO GIVE FRICTION-FREE ACCESS TO VIZRT WORKFLOWS
and innovate. “We obviously spend a lot of money building software and investing in it, but fundamentally, requiring a customer to pay for everything up front to use it certainly doesn’t make sense for the market. “Our industry is at a point where a smart kid on YouTube can make a show that rivals the audience of a local TV station for a much lower cost. For our customers and broadcasters to compete for those audiences, they need to be able to try things – they need to pay to create new channels, but you can’t drop $2m on studio investments just to try that out.” However, the model offered by Flexible Access means that instead of instant returns, Vizrt is looking to share some of the investment risk with
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