PLAY ACTION With multiple announcers and high-quality content, Madden fans were given the best possible gameplay experience
One challenge was managing the signals of up to eight different announcers in different locations, who all needed to be talking back and forth about the game in real time. The LTN transport network is point to multipoint, which allows for multiple paths from a single location out to multiple locations. This allowed the LTN production team to bring gameplay signals right to announcers’ homes at the same time they were brought back to the LTN infrastructure in Kansas City. This meant the announcers were seeing the game with the same very-low latency that the production team was. GETTING OUT THE CONTENT LTN is continuing its collaboration with EA, as well as other gaming and esports companies yet to be publicly announced. Currently, most of this work is on the distribution side, enabling these companies to get content out internationally. LTN’s Command platform, which helps customers manage and distribute their content, features a fully cloud-based scheduling system, offering the
company’s esports clients new ways to think about distributing the huge mass of content available. “There’s so much content out there. You can go to Twitch, or any of the other outlets, and watch content all day long. We’re able to push out multiple live channels, and our clients can use the platform to schedule the content that they want played out, and monetise on all those outputs.” Moran also notes that some bigger esports entities already have their own broadcast infrastructure and are starting to innovate themselves. He sees services like LTN becoming a contributing link in those workflows, and necessity pushed those workflows ahead to new types of innovation that would have drawn scepticism a year ago. “I think the industry pushed five years ahead of where we would have been if the pandemic didn’t happen. People had to take the leap because they didn’t have a lot of choice. The broadcast industry takes a while to change. But if they want to keep producing their content, they’re going to have to do it a different way than they’re used to.”
@feedzinesocial
Powered by FlippingBook