FEED Spring 2025 Newsletter

START-UP SNAPSHOT

Incisiv

CEO Professor Cathy Craig

YEAR FOUNDED 2018

COUNTRY NORTHERN IRELAND

hat is the company’s origin story? Incisiv was founded

By training its own AI agents and integrating wearable devices for real-time biometric feedback, the company aims to elevate sports training and performance to the next level. On the distribution front, Incisiv is actively planning to collaborate with other headset manufacturers, such as Pico, to break into the Chinese market and make its tools accessible to an even wider audience. The company is also excited about the growing intersection of VR and esports. Apps like Cleansheet and Dodgecraft are uniquely positioned to meet the International Olympic Committee (IOC) criteria for sports inclusion. They emphasise fairness, inclusivity and skill-based competition, which is supported by scientifically validated performance metrics like Cleansheet’s xG. What one thing does the company need most? Strategic partnerships are Incisiv’s top priority right now. Collaborations with sports organisations, broadcasters and technology companies will help the organisation scale faster and reach more users. Media partnerships can showcase the potential of VR and bring Incisiv’s apps to an international audience, while working with sports teams and leagues will refine its platforms through real-world feedback. The right partnerships will accelerate Incisiv’s mission forward to democratise talent, transform how athletes train, recover and compete, as well as introduce sports to both fans and athletes all around the world.

» Incisiv is dedicated to making sports training safer, smarter and more engaging by blending performance through play « training tool that enhances agility and spatial awareness for athletes across multiple sports. Recognising that athletes can face injuries, Incisiv’s Movir app is making waves in rehabilitation and brain fitness screening, offering a science- backed approach to recovery and the measurement of brain health. What is the next step? Incisiv’s focus is on scaling accessibility and expanding the reach of all its VR applications.

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by a team of academics, athletes, engineers and gaming enthusiasts who recognised untapped potential in VR. While VR was mainly used for entertainment, the team envisioned a tool that could enhance sports performance through immersive, gamified training. Starting with simple prototypes tested by elite athletes and coaches, they quickly realised the power of combining VR with sports science. Today, Incisiv is dedicated to making sports training safer, smarter and more engaging by blending performance through play. The company’s flagship products – Cleansheet and Dodgecraft, available to download and play on Meta and PSVR2 platforms – are prime examples of how the company is turning this vision into a reality. What is it working on right now? Incisiv is refining its VR platform to deliver sport- specific training experiences. Cleansheet – a VR training simulator for goalkeepers – uses motion tracking and AI to simulate real game scenarios, helping players improve reflexes and decision-making. What sets Cleansheet apart is its scientifically validated xG (expected goals) metric, which quantifies performance and identifies talent worldwide. By distributing the VR app through Meta and Sony platforms, Incisiv is breaking down barriers to access and uncovering hidden talent globally. Dodgecraft, on the other hand, is a fast-paced, play-based

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