ARTIFICIAL INTELLIGENCE
Think Media AI launched
hink Analytics has launched Think Media AI, the video industry’s first unified
T
AI-powered platform to encompass content monetisation, contextual advertising, content curation and bundling for video service providers. A flexible, modular solution, Think Media AI uses AI to unlock new monetisation opportunities across multiple business areas, including advertising and editorial, to enhance audience targeting and maximise content value. Think Media AI represents the next generation of Think Analytics’ portfolio, as it continues to expand with solutions across advertising, FAST and CTV. Building on over 20 years of expertise in AI innovation, this all- in-one platform tackles critical challenges for video providers – from discovery and personalised recommendations to voice, search, editorial and automated curation, A/B testing, actionable business insights and metadata enrichment. It’s all contained in a single solution for real ROI, increased viewer engagement, productivity gains, as well as reduced churn, upsell and monetisation opportunities fuelled by AI-powered personalisation and first- party data enrichment.
REPORTS & DATA
Streaming surveys M
agnite (Nasdaq: MGNI) has recently unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which has highlighted how UK audiences engage with streaming TV and the effectiveness of ad placements within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key insights from the study include the following: ads shown in premium streaming environments are perceived as more trustworthy, with 68% of UK viewers displaying confidence in the ads on
streaming TV, compared to 45% for video-sharing platforms (VSPs). Ads on streaming TV deliver 8% higher brand recognition than those on VSPs. Viewers exposed to ads in premium streaming environments are also 6% more likely to make a purchase, 9% more likely to discover new brands and 5% more likely to take action compared to those on VSPs. The study also highlights the growing adoption of smart TVs, which now account for 22 million households in the UK, with 91% of ad-supported streaming viewers choosing to watch on a smart TV.
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INDUSTRY
INTERCOMS
TRANSMITTERS
AMAGI AND ABC JOIN FORCES Amagi has partnered with ABC
CLEAR-COM COMES TO KAZAKHSTAN Clear-Com has designated DIAS Company as an official authorised service centre for Clear-Com products in Kazakhstan, central Asia and the Caucasus region. This strengthens Clear-Com’s ability to provide comprehensive service and support to its customer base in these territories, with unmatched local expertise and speedy, efficient repairs.
TELECINCO TRANSMISSIONS Telecinco Media Holdings has chosen Rohde & Schwarz as a key partner to modernise the broadcast distribution of its Mayagüez-based WORA-TV station. Given Puerto Rico’s high energy costs, Telecinco sought out the high-powered, energy-efficient THU9evo liquid-cooled transmitter with 24 amplifiers from Rohde & Schwarz for WORA-TV.
Commercial to launch a suite of FAST channels. This partnership signifies ABC Commercial’s commitment to evolving with the media landscape. The rollout of the channel suite is expected to lead with North America, with plans to expand into broader English-speaking territories, Europe and Asia.
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