TAILORED Dubbing and AI-generated subtitles open up consumer markets
to deliver content ‘that resonates with local audiences’, according to Chow. “Companies can achieve this by investing in region-specific programming,” he suggests. “We’re seeing major OTT players like Netflix, Amazon Prime and Apple TV focus more on producing original content in countries like South Korea and India,” offers Samanta. “This localised approach resonates better with regional audiences, driving higher engagement and viewership,” he says. It also tends to preserve cultural quirks and other idioms, which often get lost in translation. Still, “western content continues to be dubbed,” adds Samanta, “while subtitles are generated in local languages, ensuring accessibility for all audiences.” Many local companies – Interra Systems included – are turning to AI-based captioning, subtitling and dubbing “to meet the growing demand for localised content,” Samanta says, “with some even developing their own localisation engines to provide
Eyes ahead While the future can never be too clear, there’s plenty to expect from the APAC region in 2025 and beyond. Ardava believes “the future of APAC “Broadcasters are moving away from hardware-intensive set-ups and embracing flexible, cloud-native solutions. Veset is actively working with state broadcasters and private media companies in the APAC region to deploy cloud playout solutions, support FAST and hybrid models and enhance disaster recovery broadcasting is cloud-first, AI- enhanced and multi-platform.
landscape,” summarises Samanta. “Many top-tier telcos, broadcasters, production houses and OTT operators in APAC countries are already utilising Interra’s products for automating their quality checking and live monitoring workflows.” For instance, Interra’s AI-based captioning tool, Baton Captions, has enabled automated localisation, boosting operational efficiency. Meanwhile, its Orion product line “has been deployed by several of the largest live sports platforms in APAC to help monitor streaming quality, identify infrastructure bottlenecks and generate management reports at different distribution points,” Samanta enthuses. “As APAC continues to evolve, Veset remains committed to providing broadcasters with the most innovative, cost-effective and cloud-based solutions to navigate the next era of broadcasting,” promises Ardava. “Our cloud playout solution, Veset Nimbus, is being used to manage linear TV and OTT distribution that is adaptable to APAC’s unique cloud ecosystem,” she explains, “from multi-language playout and cloud-based graphics insertion to region-specific scheduling and more.” At Clear-Com, Chow chimes in, “we help our customers achieve greater efficiency and success in their operations by providing reliable, scalable and redundant intercom solutions.” Thanks to continued technological advancements and international cooperation, he believes that “the future of APAC’s broadcast industry is bright.”
» Thanks to continued technological advancements and international cooperation, Chow believes that the future of APAC’s broadcast industry is bright «
better accuracy. The integration of AI-based work and automated review platforms accelerates the content adaptation process by significantly reducing manual efforts.” In short, thanks to the region’s size, “localisation is critical,” states Ardava, who also touts AI for its automation abilities. But localisation is about more than just the video content; it’s about region-specificity in all aspects of broadcast. “Regional ad insertion enables broadcasters to seamlessly monetise content across different countries,” Ardava details, and “cloud- based solutions offer customised output, which can easily scale without on-premises infrastructure.”
strategies,” Ardava continues. “For example, in Malaysia, we’ve helped a state broadcaster transition from a traditional, hardware-based playout to a scalable, cloud-native model, significantly reducing operational costs while maintaining broadcast- grade reliability. In Japan, we’re working with one of the biggest broadcasters in the country on the integration of cloud playout next- gen codecs for content quality, low latency and multiview.” Interra Systems, which specialises in content-aware quality control, captioning, monitoring and analysis, “continues to witness significant growth in the region’s media
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