the adaptation of OTT, ‘particularly on mobile platforms’. “The rollout of 5G networks across the region is enabling faster and more reliable data transmission, revolutionising live streaming and broadcasting. Local telecommunication companies and internet service providers are offering subscription packages that include access to multiple OTT platforms and live sports as value add-ons,” he describes – a trend that appears to be reaching the rest of the world. “This bundling strategy drives revenue and adoption for service providers, providing end users with an extensive entertainment package.”
Chow concludes that the shift from analogue to digital, especially in terms of signal flow, is one of the biggest trends across APAC. “With more customers transitioning to IP-based networks, this enhances system flexibility and usability,” he claims, “allowing for more efficient and scalable workflows.” The global and the local It’s all too easy to divide the world into east and west, but this often leads to overgeneralisation. While the global west might be known for innovation and industry, APAC is on equal footing in many ways. “APAC has traditionally looked to western markets for cloud playout, ad tech and workflow automation solutions, but today the innovation is more mutual,” argues Ardava. “Western companies are increasingly adopting innovations from APAC, particularly in mobile- first streaming, AI-driven playout and super-aggregated OTT services. Next-generation codec development in Japan, South Korea and China is also influencing global encoding standards,” she continues, “and while western cloud providers such as AWS and Azure are expanding in APAC,
AHEAD OF THE CURVE India (above) is embracing FAST and OTT services
local providers like Alibaba Cloud and Tencent Cloud are gaining traction.” Chow also sees a ‘strong exchange’ between APAC and western businesses, with many international companies establishing headquarters in multiple, disparate regions. “Western companies contribute advanced technologies and systematic approaches to broadcast operations,” he describes, “while APAC businesses excel in efficiency and innovative problem- solving. Clear-Com acts as a bridge between these two worlds, bringing state-of-the-art western communication solutions to APAC while adapting them to local needs.” Speaking of local needs, globalisation has led to cross-cultural consumption, which has in turn driven up the demand for localised content. British reality series Love Island now has an Australian version, while Korean dramas, Japanese anime cartoons and Bollywood films are attracting international fanbases. The APAC region plays host to many languages, requiring broadcasters
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