PUTTING DOWN ROOTS Odense is home to the innovative NXTV
I n the picturesque city of Odense, Denmark, a media methods. Callesen’s blend of youth engagement, innovative production techniques and keen eye on gender equity is redefining what local TV can accomplish in the digital age. Launched in January 2020, NXTV stands out among Denmark’s 38 local TV stations. At the heart of its approach is a lightweight production workflow that Callesen developed out of necessity, which involves thorough planning, rapid shooting and super- efficient editing. This has resulted in remarkable turnaround times: while regional stations often take about ten days to produce content, NXTV can create similar material in two days. The station’s focus on efficiency even extends to its environmental consciousness. Production days are carefully planned to minimise travel and fuel use, with multiple shoots in the same area often scheduled to take place on the same day. “When I first created the station, it was just me, so I had to figure out revolution is quietly unfolding. CEO of NXTV Pernille Callesen is on a mission to evolve local TV by aligning content with current viewer habits and is leading with its agile production
how to produce high-quality content with limited time and resources,” she recalls. “We have a strict production method because we have little time and few people, but demand for four half-hour programmes every week.” While NXTV is primarily an online channel, it hasn’t completely abandoned traditional broadcasting. A hybrid approach allows the station to reach a broader audience while staying true to its core mission of modernising local television. It’s a delicate balance that Callesen believes is crucial for the continued success and relevance of the station in today’s media landscape. Bridging gaps in education, industry and gender equity NXTV’s content strategy is tailored to engage a younger demographic, primarily viewers aged 18 to 35. The station focuses on creating portraits of entrepreneurs and individuals doing unique things in their communities. These half-hour segments showcase inspiring stories to provide insights into various career paths and educational choices, serving as a valuable resource for young adults navigating their futures. Upon recognising a significant gap in Denmark’s media education
TRAINING DAY Callesen, CEO of NXTV, is on the hunt for young talent
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