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Ringing in the spring! elcome to FEED ’s first issue of 2025! It feels good to be back, and we’re right on time W
EDITORIAL
EDITOR Verity Butler +44 (0)1223 492246 veritybutler@bright.uk.com SENIOR STAFF WRITER
networks and studios can leverage its lucrative nature to their advantage. Turn to page 70 for this issue’s regional focus, which delves into the rapidly evolving Asia-Pacific region – and how it is setting a new bar when it comes to sophisticated live broadcast production. We also knew it was high time for an AI in media update. Go to page 76 to read a deep dive into its profound effect on broadcast journalism, and how the industry can keep finding ways to use it as a tool to enhance rather than replace. Finally, don’t miss our sports broadcast segment Xtreme . From digitised hockey pucks to wired-up goals, our tracking focus discovers the cutting-edge tools keeping sports more accurate than ever before. Plus, meet the women hoping to change the esports narrative, promoting both increased awareness and coverage of the flourishing female field of gamers. And, if you hadn’t already noticed, FEED’ s design has had a fresh lick of paint since we last printed – courtesy of our head designer Carl Golsby. New year, new FEED !
Katie Kasperson FEATURES WRITER Oliver Webb
too, as members of the broadcast community pack their suitcases for the annual industry-wide pilgrimage to Las Vegas for NAB Show. As ever, our bumper show issue has got you covered with our insider’s guide over on page 16. We wanted to start this year off with a topic that’s so thoroughly embedded into our everyday digital lives that many don’t even realise it’s taking place: personalisation. As viewers are bombarded with a labyrinth of content, with advertisers subsequently struggling to engage them, personalisation tools present an efficient way forward. However, with people’s privacy at play, FEED is here to identify the best strategies to stay afloat in the delicate waters of user data. The term ‘creator economy’ may instil an immediate sense of dread for anyone hailing from the more traditional realms of media but, on page 48, Neal Romanek examines its pros (as well as cons) and how
CHIEF SUB EDITOR Matthew Winney SUB EDITORS Zanna Buckland, Minhaj Zia CONTRIBUTORS Paul Bray, Neal Romanek
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DESIGN
DESIGN DIRECTOR Andy Jennings MAGAZINE DESIGN MANAGER
Lucy Woolcomb SENIOR DESIGNER Carl Golsby JUNIOR DESIGNER Hedzlynn Kamaruzzaman JUNIOR DESIGNER AND AD PRODUCTION Holly May
VERITY BUTLER, EDITOR veritybutler@bright.uk.com
PUBLISHING
MANAGING DIRECTORS Andy Brogden & Matt Pluck
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