Sports Summit Out of the three new additions,
n Engaging audiences through on- air talent: Discover how the National Football League and industry leaders use on-air talent to elevate content, build fan loyalty and enhance audio connections. Speakers include Tracy Perlman, SVP of player operations at the NFL. n Women’s sports – growing radio and podcasting: Women’s sports were predicted to generate $1.28 billion globally in 2024 according to Deloitte – a 300% rise in three years. n The future of personalised sports broadcast: Powered by Microsoft, this activation will highlight how AI can deliver a fully customised sports broadcast tailored to individual viewer preferences. n AWS F1 Simulators: Experience interactive activations where fans can feel like they’re in the action. n Sports Business Hub: The latest tools for engagement and how to monetise the fan experience.
the one we’re most excited for is the Sports Summit. While the broadcast landscape is a forever-evolving entity, the sports sector remains a constant, with demand and monetisation opportunities ever on the up. Officially titled Sports Summit: The future of sports rights and fan experience, the three-day programme explores the technology and trends transforming the fan experience and driving new revenue streams. The summit will bring together industry leaders to discuss how technologies like real-time analytics and immersive fan experiences are transforming content delivery. Additionally, the rise of athlete-owned media ventures and changes like the NCAA NIL rule are creating new licensing opportunities and reshaping media rights. Here’s what you can expect from the summit:
IT’S SHOWTIME Whether it’s film, news or gaming, NAB is the ultimate destination for content creation tech
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