Raw series. A drone show was also produced in Los Angeles ahead of the Netflix premiere to promote the ongoing partnership. A new chapter for sports? Beyond its star-studded participants, WWE is probably best known for its vast and dedicated fanbase. Netflix saw this as an opportunity to start its segue into sports content, locking in devoted fans of the sport who would follow it anywhere – at any price. Further to this, by blending live events and digital exclusives on platforms available to audiences worldwide, it opens the scope to new audiences and younger generations by making that the demand for sports content across linear and streaming channels will remain both colossal and on an upward growth trend, WWE’s move to Netflix provides a small glimpse of what’s to come for the future of sports broadcasting. We will no doubt be seeing more shifts towards sports partnerships with streaming platforms, though the competition remains fierce. the content more accessible. Though it is still undeniable
playback performance and flexibility to power content of any size, format and complexity, providing WWE with the creative freedom to deliver truly engaging storytelling. “Bringing a VP stage into The Studios at WWE was a smart move,” explains Alexander Smith, creative technologist at Disguise. “It gives their team the flexibility to create content faster while unlocking endless creative possibilities. They’ve already put it to good use, including a shoot for a promo video for WWE Raw , currently streaming on Netflix. “Working with the WWE team has been an amazing experience. Their creativity, ambition and drive to push boundaries made this collaboration both exciting and rewarding. It’s been great to see WWE fully embrace
VP – quickly mastering the workflow and already putting it to work in their productions. We’re proud to be part of their journey as they continue to evolve their storytelling.” Creative Technology was responsible for delivering WWE events across multiple countries last year for the WWE King and Queen of the Ring 2024. The set-up included 700 sq m of Infiled IL-RSS- ORART4.6 LED screens, which were strategically placed throughout the arena, ensuring that every member of the audience had a clear view of the action. Creative Technology also deployed 60 sq m of Infiled ART3.91 LED screens. In addition to utilising new LED screens and VP, WWE has relied on drones to help capture unique shots throughout the
SOUNDING IT OUT
Act Entertainment is the exclusive North American distributor of PK Sound products, which were installed in the lobby of the WWE headquarters in Stamford, Connecticut for private events in the atrium. “Owing to the patented multi-axis robotics of the PK Sound T10 robotic line array, the system’s acoustic coverage is precisely tailored to the atrium’s architecture to maximise clarity and consistency, augmenting its expansive LED video system to deliver the energy and excitement of a sold-out WWE stadium bout,” says Shawn Wells, market manager for sound, Act Entertainment.
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