TOOLKIT SORA
W as it only this time last year that we were laughing at weird AI clips of Will Smith eating spaghetti and creepy adverts for fake pizza restaurants? Fast-forward to spring 2024, and AI-generated video content is no longer a joke. Sora, the new text-to-video model from OpenAI, has arrived like a tornado – and we’re not in the uncanny valley anymore, Toto. This isn’t the first of its kind. The likes of Runway’s Gen-2, Stability AI’s Stable Diffusion and most recently Google’s Lumiere have been serving up AI- generated videos for some time. But Sora is, seemingly, vastly more powerful and superior in some crucial ways. Forming part of OpenAI – also responsible for ChatGPT – it’s also got one hell of a launch platform, with the company’s central website attracting some 1.5 billion visits per month. All of which is to say, AI-generated video is poised to go mainstream in a big way.
DEEP DIVE
Nicola Foley reports on the launch of OpenAI’s new text-to-video model
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