Definition April 2024 - Newsletter

STUDIO SPOTLIGHTS

BRIDGING WORLDS Broadley’s VP capabilities make it a versatile and dynamic space for a wide range of projects

For four decades, Broadley Studio has served the production needs of both London and beyond. We explore what makes this studio stand out – and how it’s expanded its offerings to include VP STUDIO SPOTLIGHT FUTURE READY

O ne of the few independent offer green-screen multicamera VP – Broadley Studio is an ideal spot for an array of projects. Housed in Red Bus Records’ original building, Broadley boasts two full-service studios equipped to cater to the needs of film, television, broadcast, streaming, corporate communications, content creation and post-production. Its virtual studio is powered by DMX- controlled LED lighting rigs and a green screen – as opposed to an LED volume – reducing its energy consumption and minimising environmental impact. As an organisation, Broadley is also committed to the United Nations’ Global Goals virtual production sites in central London – and the only one to

initiative, pledging to create a more equitable world by 2030. Broadley’s VP studio features a robust multicam set-up, which feeds Sony 4K cameras into render engines and records keyed pictures straight to EditShare. This allows editors to work – either on-site or remotely – as content comes in. Pair that with Brainstorm’s InfinitySet compositing software and Aston, a 2D/3D motion graphics solution allowing seamless integration of subjects into any virtual world imaginable. Brainstorm has decades of experience in creating content for broadcasters, production houses and more. InfinitySet is Brainstorm’s flagship VP product, sitting at the heart of Broadley’s facility and acting as a hub for other technologies. Renowned for its versatility, InfinitySet can create photorealistic background scenes and interact with any broadcast or production workflow – from advanced chroma keying and camera tracking to data-driven graphics and more. Integrated with Unreal Engine, InfinitySet captures motion via the Mo- Sys StarTracker Max – which can render and record in real time. The studio can

even support remote callers and feeds, connecting in-house presenters with people across the world and levelling up news broadcast or corporate live stream. Broadley’s work ranges from brand films to music videos and social content, demonstrating the studio’s versatility. Recent highlights include a variety of VP- based projects, production support for the NHS’ suicide prevention training films and a live stream to celebrate last year’s International Women’s Day. The studio is currently experimenting with animation and other uses of motion capture. “Our future is exciting; the possibilities are endless,” says producer and managing director Richard Landy. Overseen by Landy, the Broadley team comes with 28 years of experience, ready to support clients with impartial advice in a relaxed atmosphere. They’ll even help produce on-location projects, utilising an international network of studios. While supplied primarily by Brainstorm, Broadley’s VP studio includes a range of kit from Blackmagic Design, Sony and Vizrt, a selection of dollies and jibs, an MRMC slider and more. For a comprehensive list of tech specs or a virtual studio tour, head to broadley.tv

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