Definition April 2024 - Newsletter

DEFINITION THE VIRTUAL FRONTIER

We round up a few of the industry’s most impressive VP spaces, from China’s largest LED volume to facilities in Munich and London

ARRI STAGE LONDON Offering an enticing combination of ARRI’s filmmaking heritage and Creative Technology’s live production expertise, ARRI Stage London is one of Europe’s most impressive fixed virtual production facilities. It’s also one of the largest, with a 708 sq m space merging a state-of- the-art LED volume with creative software platforms, camera-tracking systems and powerful media servers to enable real-time virtual productions. Led by an experienced team, it’s provided ICVFX for a host of top productions, from feature films to commercial projects. “The volume offers a highly integrated environment with studio design, rigging solutions, high-quality hardware and signal distribution carefully considered

for an efficient and flexible shooting experience,” comments David Levy, director of business development at ARRI Solutions. “This is complemented by video walls, playback systems and powerful control solutions. Customers benefit from ARRI colour management for LED volumes, offering consistency and creative control; they can implement tools such as digital twins to streamline the pipeline.” Handily located on the same site as ARRI Rental, the Stage also provides filmmakers easy access to high-quality shooting packages. The team are proud to offer specialist support for all projects, available from pre-production advice to creative production services – technical support can even extend to a full script-to-screen service. “The

team takes an honest and pragmatic approach with clients, advising when VP is – and importantly isn’t – an appropriate method,” explains Levy. Notable recent projects include Uber One’s Best Friends campaign – starring Robert De Niro and Asa Butterfield – as well as Amazon Business’ Bloom advert. One particularly exciting recent outing for the equipment came courtesy of the Chemical Brothers – a duo always keen to innovate with cutting-edge technology in their work. In the promo for their track Live Again , they wanted to employ VP to capture a narrative in a way not possible in the real world. A dance-based piece produced by Outsider, the film follows its protagonist as she emerges from a trailer into a series of different environments – dancing across the surface of Mars, through a mystical woodland, and swinging from a crane overhanging a highway. Deploying Unreal Engine’s sequencer tools, a trio comprising the ARRI Stage team, Creative Technology and Lux Machina provided the production with full 3D control over each environment in an animated sequence built by

THE TEAM ARE PROUD TO OFFER specialist support FOR PROJECTS”

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