Definition April 2024 - Newsletter

NAB PREVIEW INDUSTRY

products include True Match – a firmware based in colour science which optimises LED output.

ROE Visual Stand C4535

ROE Visual is the leading LED creative display manufacturer in the industry. With adaptive solutions for every scenario, it is committed to going the extra mile for any creative vision. NAB attendees can expect to see its LED walls in action.

Image-Based Lighting for VFX and Virtual Production Monday 15 April | 11.30am to 12.30pm | S222 One of many talks on VP, Image-Based Lighting will cover LED technology. Hosts Robert McLachlan, ASC and Snehal Patel will cover colour-accurate lighting, pre- lighting in Unreal Engine, video playback and 3D content. Unlocking Creativity: Harnessing Virtual Production and AI for Next-Gen Entertainment Monday 15 April | 12.45-1.45pm | S222 Delivered by AJ Wedding, founder and CCO of Orbital Studios, Post|Production World’s keynote speech will explore how innovative tech can transform storytelling. Wedding will showcase how Orbital Studios has blended virtual production and AI into its workflows, giving filmmakers the ability to create immersive worlds and characters. Cranes, Dollies, Stabilised Heads: Motion and Movement Workshop Monday 15 April | 1-6pm | C6945 (CineCentral Theatre) This session will offer show attendees the opportunity to get their hands on cranes, dollies and stabilised remote heads – all in one place. Taught by camera operators, assistants and grip specialists, demos will include proper set-up and safety precautions.

#GALSNGEAR CONNECT Women’s Leadership Summit Tuesday 16 April | 8.30am to 1pm | W208 & W209 Targeted towards women in the production industries, GALSNGEAR’s half-day programme will offer hands-on workshops and networking opportunities designed to give attendees a leg-up in their careers. The summit will begin with a welcome breakfast and opening keynote, followed by workshops in professional branding and sport storytelling, as well as a chance to update your headshot. Practical Tips for Directors Tuesday 16 April | 11.30am to 12.30pm | S221 Rarely are workshops targeted at (prospective) directors. Fortunately, this session – led by writer-director Maxim Jago – will include a range of essential tips, anecdotes and lessons learned in negotiation, communication and conflict resolution. Jago will share expertise on inspiring actors, planning projects and maintaining a singular vision amid the stress of an intense production schedule. Virtual Production Wednesday 17 April | 10-10.40am | SU4154 (Creator Lab Theatre) This session will provide an introductory overview into the ever-evolving world of virtual production, covering its wide range of benefits as well as the tools and technologies involved.

Symply Stand SL5135 From the initial stages of

data ingest and acquisition in production, to post-production, VFX and finally delivery, archive and future monetisation, Symply offers a comprehensive range of storage options. Symply will be showcasing the Archiware, Hedge Canister and YoYotta – along with its Ethernet LTO range. Carrying a wide collection of brands – from the iconic Steadicam to Lowel location lighting to its own extensive line of filters – Tiffen’s history includes 80 years of innovative products, stellar customer service and recognised technical excellence. See the company’s legacy continue at this year’s NAB. Tiffen Stand C1446 Viltrox will unveil a new arrival: the AF 135mm F1.8 FE at NAB. It is the first full-frame, large-aperture, autofocus telephoto prime lens in the Viltrox LAB series. It will also introduce a series of cine products, such as the 25mm and 100mm T2 anamorphic lenses to complete the T2 set, as well as its latest dioptres. Viltrox Stand C8732

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