THERE’S A REAL ECONOMIC PAY-OFF FROM DRIVING INTERACTION
app becomes a way for them to aggregate their audience outside of the stadium. “It became a significant priority for the club last year when the pandemic hit,” explains Cassidy. “They were looking for new ways to engage on digital platforms.” The pandemic also pulled the spark plugs out of last year ’s Goodwood Festival of Speed, one of the UK’s top gatherings for motor sports and car culture. Instead, the organisation did its annual SpeedWeek virtually. The first thing Goodwood asked Monterosa was how to give its attendees a sense of shared experience, without being physically present. The solution was similar to the Liverpool FC Match Centre, with people playing games for prizes, giving their undiluted opinions, and even
adding cars to a virtual garage. The project gave Goodwood more data to feed back to their sponsors and car partners. Esports, which is already a more interactive space, is looking to apps as well. The platform also powers marketing efforts, like EA’s FIFA Team of the Year event, which featured a live stream with a host and guests, organised around a quiz where users could play in real time against each other and win prizes. EA also utilise Monterosa for its Premier League, LaLiga and Bundesliga Player of the Month votes. To fully illustrate how seriously Monterosa is taking the possibilities in sports, former English Premier League executive chairman Richard Scudamore has just come aboard as a non- executive director of the company.
feedmagazine.tv
Powered by FlippingBook