audience engagement service whose Zapp platform allows media companies to build apps and mobile experiences around their content easily. Applicaster recently helped Latin American channel Claro Sports, owned by Mexican telco América Móvil, to quickly launch an OTT app to extend its Tokyo 2020 Olympics engagement. Launched for Apple TV and Android TV, the apps featured 24/7 live channels, plus programming guides. These will then evolve to create further engagement with post-Olympics sports programming, without needing to upload new iterations of the app. Monterosa powers Liverpool FC’s Match Centre, which provides a single destination for Liverpool fans worldwide, regardless of where they’re watching, to share the match experience. Liverpool don’t have the rights to show the games, apart from the odd friendly, so the Match Centre
WE KNOW, BASED ON AUDIENCE BEHAVIOUR, THAT THERE’S A DEMAND FOR MUCHMORE THAN BEING A PASSIVE CONSUMER
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