A SOLUTION FOR GREENER VIDEO
Over the past year, there has been a spike in popularity surrounding the elevation of audio systems to production- level quality. This has been emphasised by the news that content cloud service, Box, is partnering with Dolby, to create Dolby.io. The aim of the integration is to achieve this demand for a higher level of audio, purely from uploading a file to Box. This comes as Box revealed that it had seen a 50% growth in audio files during the last 18 months, stemming from growth in audio based social media, such as podcasts and TikTok. Dolby.io endeavours to enable businesses to enhance interactions, to deliver premium communications and audio- visual experiences through their apps and services. INTEGRATING AUDIO
Ateme has launched its new end-to- end solution that is compatible with broadcast, cable TV, DTH, IPTV and OTT – called Green Delivery. The aim is to work with operators of these platforms to significantly reduce the carbon footprint of their video delivery, helping companies achieve their multiple sustainability targets. “There is growing industry recognition of the importance of embracing environmental goals to contribute to reducing climate change,” describes Ateme COO Joseph Soueidi. Using multiple carbon-efficient components, the solution optimises
hardware requirements, bandwidth usage and energy consumption. This involves a higher density of compression, reductions in packaging and more efficient multiplexing. It also includes an elastic CDN to eliminate the need to build over-capacity. “Several operators across the globe have already seen significant improvements by using Green Delivery, with energy consumption being reduced by 66% compared to the 2018 market average,” Soueidi continues. “With the official launch, we look forward to helping operators reach their sustainability goals, while reducing costs.”
TIME TO WATCH PARTY!
COMMITTING TO THE CLOUD
Flowplayer has partnered with Sceenic on Flowplayer Fanzone, a video player and watch together SDK for co-watching. During the pandemic, the desire to connect with others while being at home has been stronger than ever. Nielsen data found that co-watching makes up 34% of streaming behaviour – meaning one-in-three streamers are actively watching with others. “At Flowplayer, we’re proud to have partnered with Sceenic to bring you the first to market co-watching software solution, that’s ready to be deployed inside OTT and video platforms,” states James Devlin, SVP global sales and marketing. Key features include: inviting friends and family to private rooms to watch content together, creating watch parties so users can meet with others without a private invitation and scheduling watch together events.
National Broadcasting Services of Thailand (NBT) has bought 12 Phabrix SxE 3G/HD/SD generation, analysis and monitoring devices. The Phabrix SxEs were brought in to replace NBT’s legacy SD test and measurement equipment. “We are highly impressed with the functionality, portability and value for A NEW TEST FOR THAI TV TVU Networks has partnered up with Blackbird, combining real-time editing tools with the TVU Producer platform – simplifying camera to cloud to consumer workflows. “The integration of Blackbird brings essential editing tools directly into the TVU ecosystem, which can save editors valuable time while producing packages during live events,” adds director of sports, entertainment and strategic commitment to solidify its cloud- based solutions. Without leaving its ecosystem, sports productions have instant access to multiple ISO recordings, making it more efficient to edit highlight reels or share on social media. The same could be applied to other broadcasting instances, such as political debates and concerts. partnerships Greg Doggett. The move reinforces TVU’s
IN VENA VERITAS
In May, BT Media and Broadcast announced the launch of Vena, a software-based network that aims to simplify the ways in which media companies produce and distribute content. BT director of media & broadcast Faisal Mahomed commented: “Customer expectations are increasing, while behaviour is shifting to on-demand content. Broadcasters and media companies need to adapt for these forms of consumption.” Offering on-demand broadcast capabilities, Vena supports multiple video and data signals to deliver needs across live and streaming functionalities. Compatible with existing systems and supply chains, it allows users to add automation and create single-pane snapshots of network performance. Targeted at multiple organisation types, Vena’s operating system is cloud-based – ensuring content creation and distribution across the UK.
money the Phabrix SxE instruments offer,” says director of engineering support at NBT, Kachan Kannika. Offering SMPTE compliance testing
of 350 formats, the SxE devices include advanced SDI physical layer analysis.
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