SUPER SLOW IN THE CLOUD Live broadcasters are moving to the cloud, sometimes quickly, sometimes slowly. EVS is creating cloud-based add-ons for high-end broadcast tools, like super slow-motion on demand
here has been an acceleration with the
lockdown and Covid-19 situation. We’ve seen a lot of broadcast players asking what cloud can do for them.”
Nicolas Bourdon, CMO at live broadcast giant EVS, thinks we’ve reached a turning point in how broadcasters look at cloud solutions. “The DNA of our company is to provide technology solutions to enable our customers to transform the raw material of audio, video and data into live storytelling.” EVS was using cloud C-Cast product enabled extra clips, angles or highlights of a sports event to be instantly accessed via a second screen app. The C-Cast solution was kicked off at the UEFA Euro 2012 tournament. Later on, EVS encouraged third parties to innovate and create their own platforms or use cases for C-Cast, and has been adopted by major players like Sky. “Then we accelerated the number of solutions relying on cloud infrastructure, whether infrastructure to help expand storytelling possibilities for its customers as early as 2012. The company’s original
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