FEED Autumn 2021 Newsletter

NEW GAMES Kairos is already being deployed globally, including with major sports broadcasters – in particular, with esports, which are more ready to try out new technologies and are already comfortable operating in a fully IP environment. Kairos was recently deployed with Mediapro, the exclusive agent for Spanish men’s football division, La Liga. In addition to its Barcelona headquarters, Mediapro has branches around the world, with an especially strong presence in Latin America. The company’s esports division, Mediapro LVP (Liga de Videojuegos Profesional), is one of the world’s biggest pro gaming producers, and the biggest Spanish- speaking esports organisation. Content includes matches for League of Legends, Call of Duty, FIFA and Fortnite, among others. At the beginning of the summer, Kairos was used for Mediapro’s FIFA esports tournament, produced for La Liga and co-sponsored by Spanish bank, Santander. The eLaLiga Santander was broadcast live, with all camera inputs from the Mediapro La Liga studio – the same used for the real-world La Liga matches – and participants playing from home, as well as game inputs, were controlled by Kairos in real time. Kairos was the ideal switcher for a workflow that, due to the pandemic, required players from multiple home locations to be able to send and receive video in real time with low latency. With its flexible software architecture, Kairos also allowed for an unlimited number of layers and effects – the production was working with ten

NOBODY IS GOING TO CHANGE FROM SD I TO IP ALL AT ONCE. YOU STARTWITH SOMETHING SMALL

with a virtual studio, which can be expanded or integrated with others as needed. The corporate market is also starting to get serious about creating content. “Some big companies are realising they can’t just do their internal videos on Zoom – that’s what you use with your family. They want to increase the quality of corporate video. Many are starting to invest more in their own studios – and they are a good candidate to use Kairos as a switcher for producing content, especially for live webinars.” The engineering and customer care that has gone into these Kairos deployments leaves Miró confident about the technology’s rock-solid reliability. Mediapro’s usage of Kairos at the Fifa esports tournament demonstrates new possibilities for content curation, and paves the way for a new way of producing live content.

to 12 scenes, each with around ten layers. The tournament was broadcast across multiple platforms, including Twitch and YouTube, as well as being streamed through the La Liga app, and via sports channels on Spanish telco, Movistar. “In esports, they like to try things. They are constantly pushing the boundaries and eager to learn the latest technology advances,” says Miró. “Now, the audiences are growing and esports can have more audience than the real sport. Three years ago, esports was in the corner with a few cameras, but now Mediapro is using the same studios as the real football matches.” BEYOND BROADCASTERS Building a robust IP workflow has appeal well beyond traditional broadcast. Smaller, or more niche, content companies may build their own production islands, possibly

READY TO PRESENT Kairos is aiding the switch from SDI to IP technology

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