FEED Autumn 2021 Newsletter

WHAT TOP CHALLENGES DO BROADCASTERS CURRENTLY FACE?

42%

Transitioning to IP

41%

Enabling remote collaboration

38%

Reducing broadcast latency

32%

Budgetary constraints

25%

Adapting to Covid-19 for staff health and safety

22%

Implementing cloud technology

15%

Adapting to new audiences/viewing habits

13%

Reducing reliance on satellite

13%

Adopting new video formats (eg 4K UHD, HDR)

12%

Keeping up with demand for more content

8%

Content security and piracy

1%

Other

10

20

30

40

50

But the paradigm shift from hardware to IT doesn’t mean throw everything out and start again. Those physical controllers can still be integrated into a software- defined workflow, but rather than process locally using DSP (digital signal processing) or FPGA (field- programmable gate array), all the heavy lifting is done virtually. It’s also important to ensure the user interface remains familiar to make the learning curve as mild as possible. Moving to IT isn’t about ceding control – where the processing happens should be irrelevant to the end user, while maintaining an intuitive interface is fundamental. A benefit of virtualisation is that the UI can be personalised for multiple users, with a customised profile available at the touch of a button. SOUND ATTITUDE There’s a range of video solutions already taking advantage of virtualisation, but not many on the

audio side for the broadcast industry. Few broadcasters, if any, approach virtualisation with an audio-first attitude, resulting in audio experts not receiving the in-depth features they expect. On-Hertz is proudly audio-first, ensuring audio engineers have everything they need to work professionally in an IT environment. Its vision is to deliver a holistic solution, encompassing a virtualised end- to-end chain, and supporting video alongside audio in its technology. On-Hertz envisages a fully virtualised on-ramp for audio and video broadcast, ensuring its technology integrates smoothly into larger workflows. It’s worth noting that, of the 12 challenges facing broadcasters this year, as referenced in the survey, On-Hertz directly addresses the top eight of them today. * Broadcast IP transformation report: The biggest challenges facing broadcasters in 2021 www.haivision. com/blog/broadcast-video/ broadcast-ip-transformation- report-the-biggest-challenges- facing-broadcasters-in-2021

premises, remote and cloud that adjusts to changing needs dynamically. On-Hertz calls it on-premises, on-demand and on-the-go. CONCERNED BROADCASTERS According to a recent industry survey*, 74% of respondents think the changes made to more distributed, remote workflow models during the pandemic will be permanent. Similarly, they report that 59% of broadcasters use remote desktops for remote operations. Remote desktop technology may be a first step into distributed production environments for some, but it’s insecure and inefficient, often coming about because of a lack of natively distributed solutions from traditional vendors. A concern for broadcasters with virtualisation stems from needing their own operators to get the best possible experience. Broadcast engineers don’t want all their tools replaced by touchscreens; audio engineers would prefer to feel physical faders under their fingers to do the job properly.

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