GOING LIVE Green screen allows remote guests to appear in real time in the news studio
he rise of virtual sets was accelerated by Covid-19, since many companies and entertainers had to move their presence online. To stand out among all the
brands and broadcasters will go for the high-end route to provide premium-quality footage.” Ross Video communications director, Stuart Russell, says: “Creativity shouldn’t be the sole preserve of the larger networks. There are several solutions that only require a small area of green screen and a static, fixed- position camera, with all the camera moves taking place virtually within the graphics engine. Our Ross solution was launched back in 2015.” He adds: “Democratisation is really about choice. It’s important customers of all sizes and budgets have access to tools that can help them work more creatively and efficiently. The key theme here is increased creativity without increased complexity, at a time when traditional workflows have all gone out the window.” Miguel Churruca, marketing and communications director for Brainstorm 3D, agrees. “Virtual studios are increasingly appealing, because of the democratisation of the virtual technology, and availability of powerful hardware at a price point that not only big broadcasters can afford. “Over our years of experience, we have seen hardware shrink in size, from computers as big as freezers to much more powerful laptops. The wider availability of 3D artists and
webinars, a virtual set was the best option,” says Remco Sikkema, senior marcom manager at motion capture company Xsens. “This also made virtual sets accessible as more tools became available, such as small green screen set-ups and easier keying software. There is a choice to make, and bigger
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