FEED Autumn 2021 Newsletter

AN ADAPTABLE MAM MAKES FOR AN ADAPTABLE BUSINESS To run a successful media business, you need a MAM solution that combines ease of use with robust high-performance

ontent assets are produced at such a pace now, that choosing the right management solution

needs to be a high priority for any company hoping to succeed in a globally competitive media landscape. VSN has spent decades in the broadcast industry, developing advanced automation and end-to- end solutions for media organisations around the world. The company’s VSNExplorer platform, spearheaded by its VSNExplorer MAM, has become a go-to system for taking the headaches out of accessing, transcoding and distributing media assets in modern content of all kinds. The company’s award-winning deployment of VSNExplorer into Brussels-based broadcast services facility Videohouse helped the company consolidate its global media asset management and production system – to drive efficiencies and cope with the pressure of supplying more content to more destinations in more formats. The solution they were after needed multi-tenant capabilities, including shared and dedicated storage, and hardware and libraries that would handle over four petabytes of data.

AN EASY EXCHANGE Most recently, the functionality of VSNExplorer has been enhanced by the new VSNExplorer Exchange module. VSNExplorer Exchange is a web-based content hub designed for workflows, where a wide variety of media needs to be exchanged and managed. Able to be deployed in the cloud or as SaaS, the solution features fast file transfer powered by VSN’s own acceleration protocol, called UMP, and automatic file transcoding. It’s ideal when media has to be distributed efficiently to multiple exchange points in a number of formats – which is becoming the norm more and more. VSNExplorer Exchange also offers management, monitoring and reporting features to help simplify the logistics of file management. With a robust and customisable permissions system, users can plan running

In the past, each Videohouse client had its own dedicated MAM solution. Unifying them all under one multi-tenant platform meant easier, software-based workflows, with all the tools accessible via one web- based interface. VSNExplorer MAM’s easy integration with third party tools and other platforms made it easier for Videohouse to integrate via API with its numerous clients – each of whom had storage requirements and protocols. The new set-up also allowed Videohouse to automate most daily operations, particularly ingest and export, both with media and metadata. Installations also included other modules in the VSNExplorer suite. VSNExplorer PAM – created for production environments to enable easy tracking, task and project management; VSNExplorer BPM, which adds an orchestration layer for workflows.

INTUITIVE VSNExplorer’s versatility is key to simplifying the complicated world of media assets

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