The need for accurate news has never been greater, but news creation has become more and more complicated. We need a better model
here are more ways of getting news to audiences
aspects of the story. But now there are more specialist jobs, around graphics, digital and reporting, with the story being handed off to numerous individuals. In a Storytelling 360 model, everything stays in one place, every tool is directly available from the story.” This Storytelling 360 best practice is built around a single digital interface, constructed of four main areas. First are the multiple “angles” of a story, the versions – across TV, radio, social, etc – in which it will be distributed. The second is the collection of objects that go into the construction – graphics, video, audio, images, newswires that are assembled to create the different angles. The third area is composed of sets of production tools, allowing users to ingest, edit or publish directly from within the story view. The final part, and perhaps most important with teams being increasingly decentralised, are the tools for organisation and collaboration. Work orders, assignments and scheduling can be accessed from within the story view, as well as collaborative messaging and chat. In the Storytelling 360 model, the story takes on qualities of a virtual location around which teams can collaborate, to collectively bring the story to its best possible outcome. “In this model, the story becomes a sort of virtual newsroom,” says Cospen. “This is a fundamentally new approach to the definition of a story. It is now that unique point
than ever before – TV, online, radio, web, print. But along with that bounty of options has come ever more complicated workflows, along with the challenges of coordinating teams who may not even be working in the same building – or the same country. As a result of this compounding complication, the most important element in news – the story itself – is in danger of taking a back seat. In a world desperately in need of widely available factuality, the story is the one thing we can’t afford to neglect. But an alternative to these traditional, tangled methodologies has emerged in the concept of ‘Storytelling 360’, which puts the important elements back at the centre of news production. “In the newsroom you have an increasing number of job profiles,” explains Raoul Cospen, director of product strategy for news at solutions innovator, Dalet. “It used to be typical to have a single person look after all
of connection between your digital teams, freelancers, editors and graphics teams. Everyone now has a global view of the story and where it needs to go.” Dalet has been the go-to supplier for newsroom solutions for decades, and someone watching news today, anywhere in the world, is likely watching it produced on a Dalet solution. The company’s experience and industry input has resulted in Dalet integrating the Storytelling 360 concept into news solutions, like its Dalet Pyramid unified news operations system. Moving increasingly to SaaS offerings further unlocks the potential of Storytelling 360 to connect teams across wider geographies and engage in different genres of factual storytelling. “The combination of a digital newsroom with digital production can deliver a seamless process. We are promoting these new practices for production, to make workflows more practical and efficient, with a focus on digital and collaboration at the core.”
PERFECT CIRCLE Storytelling 360 connects all of the key users with the relevant production tools to deliver smoothworkflows
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