FEED Autumn 2021 Newsletter

Video apps are everywhere – and so are hackers ready to take advantage of them. Is your protection up to the challenge?

n the middle of the night, someone in a black turtleneck crowbars his way into your office, smashes open the filing cabinets and steals a boxload

of confidential information. Next morning, you are left sweeping up broken glass and facing the end of your business. Ah, the good old days. But for companies today, threats are far more sophisticated, more damaging and more difficult to detect. For most of the world, mobile devices are the primary source of media. In fact, many content platforms will lead with their mobile app as the major conduit for connecting their audience to content. An app provides them with ease of use and the ability to watch or interact any time, giving the content provider a wealth of audience data to use for improving engagement, developing new business and enhancing advertising. It’s also, all too often, an open window for criminals to wreck a media business. Content protection and piracy prevention have been a priority for major rights holders, and while great strides have been made, there is a bigger digital security picture that is often still neglected.

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