NEW CLUBS IN SINGAPORE AND CALIFORNIA’S NAPA VALLEY LOOK SET TO INCREASEMEMBERSHIP
Melman went with Blackmagic Design cameras and took advantage of as many opportunities for automation in the studio as possible. The shows use LiveU units to stream live footage from any location straight into the studio. “When I first started doing this, I needed a 60ft satellite truck and about 30 people. Now it’s reduced to the size of a backpack.” Iconik media management store and exchange the studio’s footage in the cloud. Melman adds, “Using Iconik, as soon as we finish a programme, we upload our rushes to it, and the editors can download proxies from where they are. As soon as they’ve done the assembly, we can review it instantly, mark up the screen, and even draw little pictures for when I want something zoomed in or taken out.”
The company uses Veset for scheduling, and the programming is output via Red Bee’s OTT platform. “We use a white-label broadcasting platform from Red Bee that is very adaptable for our needs. It’s incredibly exciting – you press a button and your channels are being viewed in almost every country in the world. We’ve become very, very digital and that’s worked enormously in our favour,” he says. WINE 360 Most members of the London club are from the UK and Europe. But some US members use the club as a fine-wine weigh station when crossing the pond. New clubs in Singapore and California’s Napa Valley look set to increase membership, and spread the gospel of wine appreciation. Melman is building identical studios in both locations, which will be fully integrated with shared comms and workflows. Knowledge of this niche audience allows the channel to stay focused in its content offering – the 67 Pall Mall brand appeals to the desire for luxury. “How deep can we go with this channel? We haven’t scratched the surface; it’s an amazing subject. We feel there should always be a glass of wine in the shot, or at least the impression there’s one just out of frame. So we are looking at travel, food and everything synonymous with enjoying wine.”
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