61 OVER THE TOP Trust in Media
TRUST? TRUST IN MEDIA IN THE EU (% OF POPULATION, 2018)
7%
34%
59%
4%
46%
50%
7%
7%
47%
46%
53%
32%
15%
63%
19%
18%
TEND TO TRUST
DON’T KNOW
TEND NOT TO TRUST
NOTE: Survey results at EU level represent aweighted average across the 28 EUMember States, applying official population figures provided by EUROSTAT. Source: EBU based on Eurobarometer 90. EBUMedia Intelligence Service – Trust inMedia 2019
But the truth is a bit more complex. As usual. While Europeans say they don’t trust the internet, most of them still use it to get a large proportion of their news. THE NORDIC PARADOX A 2018 Pew Research Centre survey of western European countries (pewresearch. org/fact-tank/2018/09/27/most-western- europeans-prefer-tv-news-while-use-of- print-outlets-lags) confirmed the European affection for TV. Among the eight countries
surveyed, 70% of the respondents said they got their news ‘at least daily’ from TV. But – and here’s the surprise – 60% said they also got their daily news on the internet. Radio – which the EBU report declared the most trusted news outlet – actually finished third when it came down to actual usage. The Pew report seems to confirm that in our connected world, we are continuously collecting and comparing news across platforms. We might sit at home and watch
the BBC News every night, but we are also simultaneously accessing news on the internet and social media. Another Pew Research report concluded that most western European countries get news daily from social media. Half of the Italian respondents said social media was a source for their news, despite the EBU report’s finding that 59% of Italians didn’t trust social media. Likewise, 46% of Danes said they got news daily from social media, with 70% at the same
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