41 GENIUS INTERVIEW Brian Scheil
BRIAN SCHEIL: “A LOT OF OPPORTUNITIES HAVE COME ALONG FROMKNOWING THIS TECHNOLOGY” Brian Scheil’s production company started during the early days of streaming. A firm believer in LiveU streaming technology, he is now called on to stream live content in some high-profile and data-challenged environments
FEED: First, can you tell us how your company Entertainment Services LA got started? BRIAN SHEIL: We have been in this game for a long time – since the nineties. We kind of started out producing television content for comedians and worked at a comedy club called Rascals Comedy Club in New Jersey. We filmed all the comedian sets for The Tonight Show and then what became The David Letterman Show . Our library is like a Who’s Who of comedians: Denis Leary, Rosie O’Donnell, Tim Allen, Ray Romano – everyone who’s anyone. So we’ve been in that game for a long time. Then, when live streaming came around, we were at the forefront of that, and were livestreaming from location. We would livestream from a comedy club, doing backstage interviews live to YouTube
channels or to our own page. We were in the right place at the right time for web streaming: when the popularity of YouTube really came to fruition. When Facebook Live came around, it just exploded. FEED: What was it like in the early years of live streaming, before there was such great technology available? BRIAN SHEIL: We were banging our head against the wall the whole time. I remember our first couple of live streams with Tommy Davidson, who’s a comedian. It used to be a big deal for us to be able to stream out 512Kbps video – it was the size of a postage stamp. That was a big deal for us, using Windows Live Media encoder to push those live streams out. It was always very difficult and very underwhelming. And forget about
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