39 PODCASTING Microphones
removes the steep learning curve novice podcast producers fear.” She cites Lance Armstrong’s podcasts THEMOVE and The Forward Podcast as examples of popular titles using PreSonus products. INCREASING DEMAND Shure is another prominent audio vendor to have discerned the rapid evolution of this media sector. “We have certainly noticed an increase in demand for podcast microphones, and I don’t believe this is going to let up anytime soon,” says Paul Crognale, Shure manager of global marketing, musician & consumer audio. “With huge companies like Spotify recently buying both Gimlet and Anchor Media specifically to target podcasting – and this is just one example – I believe there is plenty more growth to come.” With users who include the podcasts The Joe Rogan Experience , Stuff You Should Know and WTF with Marc Maron , there may be substance to the claim that the SM7B has become “the de facto premium podcast microphone”. But Crognale also notes a growth in interest around mobile content production, with Shure’s Motiv line of microphones experiencing strong sales. “The MV5 and the MV51, in particular – both USB and iOS compatible – can be placed in a rucksack easily, allowing users to record an interview or podcast anywhere,” he says.
With podcast revenues expected to nearly quadruple from their current level by 2022, podcasting could soon become a nine-figure component of the worldwide media landscape, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2018-22 report. In conclusion, podcasting is a sector that is here to stay – and one that will be
made even more secure by the adoption of greater consistency when it comes to production quality. Fortunately, there is every indication that vendors are now grasping the scale of this opportunity and are positioning themselves to offer the kind of tools and technologies that mean excellent audio can be within the grasp of every podcast producer – whether they’re kids or corporates.
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