3 CLOUD FOCUS Wildmoka WELCOME
After a decade or so on the fringes of media, podcasting has hit the mainstream. Ask anyone from a banker to a bus driver what their favourite podcast is and they’ll give you a list of their new audio discoveries. One of the great
EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com
successes of podcasts is that they make it easy on the audience. Unlike video, they can be consumed while driving, while sitting on a train, while riding the bus, while walking from the train to the bus. They’re also still at heart a downloaded rather than a streamed medium, so they resist network issues. You’re not held hostage to a podcast – you can enjoy one while still taking care of business. As podcasts are relatively easy to make – easier than the equivalent video – they are a low-cost way for organisations and businesses to grow their reach. Podcasts can be great marketing tools, or a way to try out new ideas, or to build a community. In this issue, we look at platforms helping big broadcasters move into the medium and we learn some tech tips for better podcast recording. It’s also time to talk about storage again. Whether you’re shooting on a shoulder-crushing ENG camera from the 1990s or streaming directly from your iPhone, you need a place to keep all that footage – and the work you will subsequently produce. We learn in this issue that it’s not always technological needs that are going to determine how to store your content, but what your business plan is.
CONTRIBUTORS Ann-Marie Corvin, David Davies, Phil Rhodes STAFF WRITER Chelsea Fearnley
CHIEF SUB EDITOR Beth Fletcher SENIOR SUB EDITOR Siobhan Godwood SUB EDITOR Felicity Evans JUNIOR SUB EDITOR Elisha Young ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com KEY ACCOUNTS Chris Jacobs +44 (0) 1223 499463 chrisjacobs@bright-publishing.com DESIGN DESIGN DIRECTOR
Andy Jennings DESIGN MANAGER Alan Gray SENIOR DESIGNER & PRODUCTION MANAGER Flo Thomas DESIGNERS
NEAL ROMANEK, EDITOR nealromanek@bright-publishing.com
Man-Wai Wong Lucy Woolcomb PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck
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