11 YOUR TAKE Industry Analysis
enthusiasm extends beyond just what is good for our business. We think it’s a good trend for the industry that SaaS is now mainstream. MORE SCREENS, MORE COMPLEXITY In the bigger picture, we are seeing ever growing complexity in the global media supply chain. This is more of an ongoing evolution than a radical shift, but it is clear the media supply chain is growing more complex each year. It makes sense when you think about how consumers demand content, on any device, at any time, anywhere in the world. Content producers now have to distribute content in many different formats across many regions, each with its own regulations and processes. Standards like IMF are emerging to help
with some of this complexity, but one trend that seems to be more prevalent this year than in years past is the reliance on smaller, highly specialised suppliers working closely with the large content creators and distributors. Our customers are looking to us more and more to be the trusted broker for easily, securely and quickly moving content between companies, large and small, all over the world. This role isn’t new to Signiant, but it’s becoming more important to our customers and we will have some announcements on this front soon. Stay tuned!
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