TRACIE MITCHELL: With a service like Eluv.io, all content stays within the network. It removes the need to copy files and data and manually transfer transaction data from system to system. If you’ve got permissions to access any data, you can. You ingest once, in one geographical location, then stream to any other location. It doesn’t matter if you’re streaming to aTV channel, network, mobile phone or web – the consumer is requesting the same file, at an adaptive bitrate. It removes the need to transcode between linear,VOD and OTT.That’s the Holy Grail. FEED: So, will this have a big effect on how video content is distributed?
FEED: Metadata, for professionals and consumers, is still a mess. How could a global, blockchain-enabled content network help with metadata issues?
TRACIE MITCHELL: My world is metadata. What usually happens is that metadata in a traffic system has to be transferred, to tell a user to ingest media into the MAM.The MAM has to present a task to a user for them to perform compliance, or maybe an edit, then that same metadata is sent to an automation system to play it out at a given time. Additionally, a copy of that metadata might need to go to theVOD platform, because the platform is using its own database – for metadata and media. A single network would remove that. But it does mean models have to change. Right now, if a US studio sells its movie to Europe, a European company does the subtitling.That company might provide 20 languages, and the database of those subtitles lives in Europe and is owned by the company who did them.Why do they own the subtitles to someone else’s movie? But on this blockchain-enabled network, if you’re a subtitler, you could access the network from anywhere to type in your subtitles track – even having the capability to own a piece of that new property. Every time the film is played with your subtitle, you could get a small royalty fee.This does require us to rethink operating models. It makes the future exciting to me, re-imagining efficient workflow and business processes enabled by technology.
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