When we look at the latest product announcements around workflow and playout tech, cloud is big and post is getting a rethink WORKFLOW & PLAYOUT
REDEFINING THE CLOUD
The Avid Edit On Demand subscription service is now available, after being successfully deployed to over 60 production companies, post houses and broadcasters via an early-access programme. Edit On Demand aims to provide a service indistinguishable from on-premises editing. Post-production teams are now able to open the virtualised media composer with Avid Nexis cloud workspaces and shut them down
quickly once their projects have been completed. Users simply need to log in to their Avid account, then editors can use their laptop (Windows or Mac) or mobile device to connect to a configured, virtualised Media Composer system and an Avid Nexis workspace in the cloud. “Edit On Demand had the responsiveness, power and flexibility to allow our teams to edit from any location,” comments principal technologist at Gorilla TV, Ken Burnett.
INCORPORATING ENCODING Swedish developer Intinor has
the encoder, but typically some hundreds of seconds. The original request, from esports producers, was to be able to serve premium customers first, with others receiving a delayed signal. The ability to delay each output individually also means signals can be synchronised to remote commentary applications. This could also be important for betting applications, to ensure every subscriber is fairly treated.
added a user-configurable display to its Direkt encoders for streaming video distribution. Although this was requested by esports companies, adding different delays to individual destinations from the same software encoder is valuable to many applications. Using the web interface, users can set delays for each destination, up to a maximum determined by the amount of memory in
HOTSPRING INTO ACTION FOR VFX
Hotspring has launched a global platform to facilitate the increasing demand for remote VFX talent. In less than a year, the team at Hotspring successfully tested and developed the platform, signed up most leading remote VFX vendors and studios, and delivered more than 5000 shots across 230 projects to 30 clients from around the world. “We created Hotspring to save studios money, save them valuable time and provide access to global talent, so scaling can be done on demand. This is the new model for VFX workflows and it’s powered by Hotspring,” says CEO and co-founder, Jon Mason. The Covid-19 pandemic hit during the platform’s infancy, and many vendors had to shut down, leaving studios with incomplete work. Hotspring’s solution was to offer its virtual teams to fulfil requests from Hotspring users, establishing a network of artists to pick up where established vendors left off.
EditShare has revealed its Global Service Assurance, which employs data analytics to manage issues and improve customer experience. “The multiple layers of interconnected hardware and software, along with ever-changing workflows, creates a dynamic situation for our customers. They need more than a support program that is a break-fix model,” says vice-president of customer success and operations, Stuart McGeechan. “EditShare proactively monitors key system information, identifying potential trends where we can help our customers optimise their workflows. It’s a strategic approach to services that improves the overall performance of the EditShare solution for our customers.” The program has a ‘follow the sun’ approach, providing customers with wide service coverage from three hubs, in conjunction with a supply chain backed by its partnership with Hewlett Packard Enterprise. DATA ANALYTICS DELIVER GLOBAL SERVICE ASSURANCE
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