play, your score enters the rankings. If your score is beaten, you receive a notification. “The goal is to start running on-site events, so people can compete in person,” she says. “Some of our clients, who have a number of venues in one country or city, could run simultaneous competitions, hosting a final at a select location.” Valo Motion’s international success has allowed it to plan a robust tournament strategy, despite lockdowns. Whatever the pandemic throws up, the app-connected network of worldwide locations means there is always activity somewhere in the Valo Motion ecosystem. “We are going with what is possible in different markets and building the league. But as soon as we can, we’ll start running physical events, beginning in Finland, before expanding into Europe. In the best-case scenario, we will be able to host these events continuously.” ACTIVE ESPORTS Salo-Glasemann anticipates that broadcast will form a crucial element of the league’s strategy.
SPORTING MIX-UP
Projectors and screens merge the real and virtual worlds
“We’ll probably first look into something like Twitch. We can’t control what individual locations do for their own events, but for the league, we want to focus on the most competitive aspects. People will be able to choose what kind of sport – whether it’s climbing or jumping – and what game they want to watch.” The development team is also working on other sports to gamify, but these remain under wraps. With successful motion tracking and the right video projection, anything is possible – from chasing or being chased by monsters around a track, to laser tag featuring spectacular zaps and explosions. “Some people might call what we’re doing niche, but we see it as a great opportunity. We call it ‘active esports.’ Perhaps we need to coin a new term for it. We want to emulate what esports does, really connecting individuals across the globe, while adding a physical sports element where people need to activate themselves. And we’re looking for new partners to help us drive that cause. The idea is to bring joy to movement.”
WE WANT TO EMULATE ESPORTS – CONNECTING PEOPLE GLOBALLY
@feedzinesocial
Powered by FlippingBook