FEED Summer 2021 Web

Physical activity and gaming combine in a new genre of hybrid sports r Raine Kajastila decided people needed

to get moving. But who wants to put down that gaming controller and head out to the gym? During postdoctoral

research at Aalto University in Finland, Kajastila began to develop motion tracking technology that gamifies regular exercise when combined with digital projection and fitness equipment. The resulting company, Valo Motion – based in Espoo, outside Helsinki – has installed its proprietary motion tracking system in sports and activity centres across more than 60 countries.



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