he global pandemic sent media businesses scrambling to find
Grass Valley’s GV AMPP platform is opening up its ecosystem to developers across the industry
new ways of operating. Everything, from production to monitoring to post, required a remote component. Cloud-enhanced production and playout – a wish-list item for the past few years – was suddenly a serious consideration. GV AMPP (aka the Grass Valley Agile Media Processing Platform) arrived as major media companies negotiated so many unforeseen circumstances, considering how they could turn adversity into new and better ways of working. The platform is Grass Valley’s SaaS-based offering, that runs in any data centre or cloud environment. It supports a modular, efficient approach to broadcast workflows, such as live production, playout automation, asset management, signal processing and master control switching. “We’ve solved some of the really significant challenges for live production in the cloud, such as timing and sync,” says Grass Valley’s new director of alliances for the GV Media Universe, Barbara DeHart
(above). “These problems don’t present themselves in the same way at the lower end of the streaming market.” DeHart arrived at Grass Valley after running the desktop software business unit at Telestream. The role provided her with insight into the needs of corporates and micro-broadcasters, now booming in the age of video everywhere. That knowledge, added to Grass Valley’s expertise in high-end linear broadcast, has helped to develop a wide-ranging view of where the content industry is going, as well as the tools it needs to get there. “Last year ’s emergency really accelerated the adoption of these technologies,” says DeHart.
CLOUD NINE Grass Valley is working to ensure that on-premises hardware is leveraged effectively
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