he pandemic has been hugely disruptive to our industry. The shutdown of many facilities meant workarounds using internet technologies outside the bounds
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of SDI or IP gold-standard ST 2110. Technologies with the potential to lower capital expenditure (CapEx), boost efficiencies and scale operations have been fast-tracked for essential business continuity. Cloud has become a panacea for broadcast’s future in the here and now. As society emerges blinking from the cave, however, we should take time to plan our next steps. There should be no blind rush towards technologies that don’t fit our financial or business goals. In short, take a deep breath in and out. There’s no need to panic. purpose-built systems, created to handle video, with the ‘as-a-service’ consumption model used for playout and other content distribution processes. But this was already changing before Covid-19. Data from the 2018 Devoncroft Media and Entertainment Cloud Adoption Index projected that the sector’s cloud usage would rise by 88% between 2016 and 2021. Covid-19 accelerated that outlook. The embrace of cloud offers advantages, but we should realise that it is not – and probably never IP STILL IN TRANSITION Traditionally, the TV industry has run on
will be – a one-size-fits-all solution. Deployments of ST 2110, paused along with other major investment projects this past year, have not lost their business rationale overnight. Just as every broadcaster has a unique set of business and operational requirements, the pace of each broadcaster’s migration to IP and cloud will also be unique. The nuances of this business challenge are getting lost in the headlong rush to cloud. Certainly, the broadcast and media industry must recalibrate for a new approach to acquiring and deploying technology. Large CapEx is being replaced
THE NUANCES OF THIS BUSINESS CHALLENGE ARE GETTING LOST IN THE HEADLONG RUSH TO CLOUD
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