What is Type Studio’s origin story? We basically started Type Studio because we got frustrated with the way video editing is today! A typical experience is counter-intuitive, when compared to everything within the modern conventions of UI design and functionality. There are so many buttons, dials, knobs, settings and keyboard shortcuts to remember, learning how it all works basically becomes an exercise in patience. For content-focused video editing, you don’t require most of the numerous features offered by quite a lot of editing software – and the barrier to entry is very steep. With our text-based approach, we achieve simplicity of use, so anyone can create outstanding videos, without needing any video-editing skills. What are you working on right now? Currently, we are looking at implementing all the basic functions an editor needs. Specifically, multi-lane editing, so you can work with more than one video file. What is your next step? The next step for Type Studio is to enter the B2B space. To date, Type Studio has been intended for end users. However, there are already many companies waiting for an enterprise plan with collaborative working, as well as user and file management. What is the one thing you need most right now? Currently, we are in the process of raising seed capital in order to grow faster and hire more employees. TYPE STUDIO CEO: ERIK EIMTERBÄUMER COUNTRY: GERMANY STARTED: 2020
TYPE FACES Erik Eimterbäumer (far right) and the crew are busy focusing on raising seed capital and entering the B2B space
WE STARTED TYPE STUDIO BECAUSE WE GOT FRUSTRATED WITH THEWAY VIDEO EDITING IS TODAY
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