FEED: The entertainment industry is notoriously slow to change. Do you see mass adoption of these kind of blockchain networks?
ALL ABOARD THE BLOCKCHAIN! Mitchell’s company Greenfish has created onboarding tools to help content companies interface with blockchain- enabled networks
TRACIE MITCHELL: I see mass adoption in the next ten years, but it will be slow. Content creators, like studios, seem most interested.They may own something like aTV network, but at heart they
create films.This new tech brings new opportunities. Essentially, they will know in real time where their film is globally, who is distributing it and how it is being consumed. That is very powerful. It will be about the value of the content. Even marketing and sales can get in on the action. Content
“ITWILL BEABOUTTHE VALUE OFTHE CONTENT. EVEN MARKETINGAND SALES CAN GET IN ONTHEACTION”
owners could look at a dashboard mid-campaign and spot trends: “I see it’s doing poorly in Germany. Let’s reduce the marketing effort there and put it in a country where we can see it’s started to do well.”
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