>> One key trend will be the improvement of LED panel resolution and refresh rates, reducing latency and enhancing realism <<
include these new types of content. Having a holistic view of media expression is important, even if you’re not making games or interactive experiences. These are creative frontiers now. I think back to the rise of reality TV, and how many industry folks were snobs and didn’t want to lower themselves to making it. But truth is that alternative programming represented a significantly larger market opportunity. More than that, I would argue that, aesthetically, the look and feel of reality TV altered how people perceived authenticity and believability in content. I see a similar opportunity now.
WHAT DOES 2025 HAVE IN STORE FOR THE VIRTUAL PRODUCTION SECTOR?
In the next two years, traditional human- centric studio production will need to optimise itself down in cost by 50-75% without reducing quality in order to meet market pressures. XR/AI hybrid workflows are currently one of the most attractive methods that exists. XR hasn’t traditionally been associated with cost savings, so we released a case study that shows 62-73% cost reductions for the associated sequences we’ve approached. Additionally, at our production shingle Glowcraft Films, we are investing development funds into features and series going into production in 2025 to validate our model. This approach aims to achieve a 75% overall reduction in production costs by optimising efforts across four layers: previs, virtual production, visual effects and line production. We have completed our initial development and look forward to sharing more soon. MIGUEL CHURRUCA: We’ve seen the rapid adoption of virtual production in broadcast and film, and I believe that, as with most new technologies, the initial hype will give way to a more mediated approach. Virtual production will no longer be used simply because it’s ‘fancy’, but because it serves our needs in content creation, sustainability and cost reduction. Not everything is faster, cheaper or easier with virtual production. However, as producers and creators become more familiar with the tech, it will be increasingly accepted as an additional tool for content creation – used when and where it proves worthwhile. In addition, vendors like Brainstorm, with decades of experience in real-time virtual sets and graphics, aim to democratise the technology, making it more affordable and user-friendly. This ultimately allows clients to scale their requirements effectively and choose the right tools for the job as needed.
LUIS GARRIDO: The virtual production sector is expected to continue evolving in 2025, driven by advancements in LED display technology, real-time rendering capabilities and AI-assisted content creation. One key trend will be the improvement of LED panel resolution and refresh rates, reducing latency and enhancing realism in XR environments. This will allow for more life-like visual effects and complex multicamera set-ups. Accessibility to virtual production technology is also expected to improve, with more affordable and modular systems entering the market. This will enable smaller production companies to adopt XR workflows without the need for extensive budgets. As adoption grows, we can also expect further refinement of industry standards and best practices, making XR an even more reliable tool for storytelling in broadcast and media. RENE AMADOR: At ARwall, we’re pioneering XR/AI hybrid production, keeping performers and crew on-set while using AI-assisted workflows for environments and more.
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