›› One of the main pros of using Zixi is that it’s trusted on the network side ‹‹
networks across the nation, from all stations through to the cloud,” he concludes. “It’s given us that flexible architecture so we can reconfigure things as we transform further. It’s opened those conversations out to other broadcasters and distributors about how our changes could potentially help them as well and continue this transformation.” Kralec concludes: “Zixi’s contribution of reliability and quality to our live broadcasts goes back to the stabilisation and consistency in our circuits and our overall network. Outside of it just being a better tool in our toolbox, it adds flexibility as well. We are always transforming, always looking for opportunities to improve how we operate, and finding a tool like Zixi accelerates that process.”
video delivery over any IP network, protocol and cloud provider. “It’s not just Sinclair’s trust in the protocol to be able to support a very stable and flexible network, it’s also other people’s trust in Zixi,” says Kralec. “While there are alternative standards and protocols and they usually work fine, the implementations can differ from vendor to vendor and endpoint to endpoint. While they should work together, they don’t necessarily always do so. But Zixi just works and everyone knows it’s consistent.” For Sinclair, shifting to an IP-based workflow signified the company’s commitment to flexibility. “Transitioning to IP-based networking is about being able to use that flexibility from the IP side to do things you otherwise wouldn’t be able to in operations,” explains Kralec. “If you’re constantly having to evaluate whether your operations are as efficient as they possibly can be, then using a flexible tool provides more optionality. Having more of a Swiss Army knife-type tool gives us
the option to manipulate and move more quickly on the transformation side of things.” Broadcast benefits Since their burgeoning partnership began, Sinclair has noticed several incremental improvements when it comes to leveraging what Zixi has to offer. “There’s a lot that others have already done with Zixi,” adds Kralec. “Because that trust exists, we can more easily talk to our contribution and distribution partners about how we could engage with them during Sinclair’s transformation. automation and playout to the cloud, but also what we can build on top of that… they can benefit from our transformation as well.” Kralec acknowledges that Sinclair is more than happy with its partnership, as Zixi has largely reset its network positioning. “It has really given us stability in terms of managing all those diverse “It becomes not just about Sinclair’s move to broadcast
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